Paid Social Associate Director

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Publicis Alchemy is an innovation engine at the heart of one of Publicis Media's largest global pharmaceutical partnerships. Built by Publicis Groupe with a bold ambition - to Make It Better and Better - our mission is to transform the way media connects with people and ultimately helps make life better for patients around the world.

We're a collective of exceptional thinkers, creators, and innovators united by curiosity and driven by purpose. Here, collaboration isn't just encouraged - it's essential. Operating within a vibrant global ecosystem, we bring together diverse perspectives to push boundaries, embrace new possibilities, and redefine what's next in healthcare communications.

If you're bold, imaginative, and passionate about building the future, Publicis Alchemy is where your talent will thrive - and where your work will truly make an impact.

Responsibilities

The Paid Social Associate Director will be responsible for four key areas:

Responsible for delivering and updating social playbooks to provide guidelines to ensure best-in-class planning and activation. Refines strategic approach by designing a measurement roadmap, executing test & learns, pitching activity on new platforms, running alpha/betas and securing agency or category firsts. Leads on client education of all channel/market developments.

Leads and advances Paid Social operational excellence to deliver the highest levels of accurate buying, in-platform QA, optimization and reporting. Drives accountability within the team to enable faultless client service, ensuring deadlines are met and quality is of a satisfactory standard. Acts as point of escalation for managers in the team.

Through exploration of and education of team and client, grows and develops the account, consistently increasing spend and platform, product and technology adoption and diversifying sources of revenue.

Responsible for the overall operations of PGD team across all processes, challenges and solutions. Ensures streamlined cascade of all information to PGD team and ensures a unified view across all Paid Social campaigns, reporting and budget tracking. Prioritises, streamlines and distributes workload across the team. Accountable for the learning and development of all direct and indirect reports and continually coaches team on performance.

Qualifications

• Thorough knowledge and experience planning and activating large-scale brand and performance campaigns across global social platforms.

• Ability to thrive under pressure and meet deadlines in a fast-paced environment.

• Direct client management experience, confident presentation skills, and the ability to engage a range of stakeholders.

• Solution-driven and innovative, with an analytical mindset to drive performance growth.

Additional information

Zenith Internationalhas fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans initiatives:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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