Paid Social Associate Director

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Publicis Alchemy | Publicis Media

We are hiring a Paid Social Associate Director to play a pivotal role within Publicis Alchemy - an innovation engine at the heart of one of Publicis Media's largest global pharmaceutical partnerships. This role sits at the intersection of strategy, performance, and people leadership, shaping how social media connects brands with audiences in meaningful, responsible ways. You'll influence global thinking, elevate standards, and help build work that ultimately supports better outcomes for patients around the world. If you're motivated by impact, collaboration, and continuous improvement, this is a place where your expertise can truly make a difference.

Responsibilities

What you'll be doing:

• Leading the strategic direction of Paid Social across markets, developing and evolving social playbooks that enable best-in-class planning and activation.
• Designing clear measurement frameworks and test-and-learn programmes that turn insight into action and measurable growth.
• Driving excellence in Paid Social delivery, ensuring accurate buying, thoughtful optimisation, and high-quality reporting across all campaigns.
• Acting as a senior escalation point, supporting managers and ensuring consistently strong client service and delivery standards.
• Growing and maturing the account by expanding platform, product, and technology adoption and identifying new revenue opportunities.
• Building and nurturing a Paid Social Centre of Excellence, creating clarity, consistency, and shared ways of working across the team.
• Coaching and developing team members, supporting learning, progression, and sustainable high performance.

Qualifications

Skills we're looking for:

• Strong experience planning and activating large-scale brand and performance Paid Social campaigns across global platforms.
• Confidence translating strategy into practical execution, with a clear focus on outcomes and continuous improvement.
• Proven experience managing senior client relationships and presenting ideas clearly to a range of stakeholders.
• A thoughtful, analytical approach to performance, with curiosity for testing, learning, and innovation.
• Experience leading or mentoring teams, with a collaborative and supportive leadership style.
• Comfort navigating complexity and managing multiple priorities with care and structure.
• A genuine interest in healthcare communications and the positive impact media can have on people's lives.

Additional information

Zenith Internationalhas fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans initiatives:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.