Paid Search Senior Executive
BRAND: Starcom
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Entry
Workplace Type: Hybrid
Company description
With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!
Overview
Publicis PGOne is a true Power of One solution. A seamless, connected, and integrated team that amalgamates all of the Groupe's services to navigate and work across one of our highest profile clients - P&G, one of the world's largest consumer goods companies and home to iconic, trusted brands, including Braun, Fairy, Febreze, Gillette, Oral B, Pampers, and more. PGOne is based in the Publicis Chancery Lane office, a smaller, friendly environment in the heart of London.
The Role
We are currently seeking a Google PPC Senior Strategy Executive to join our performance marketing team, after our previous Senior Executive was promoted. This is a strategic role focused on developing and implementing innovative paid search approaches for our clients. Rather than pure campaign activation, this role will emphasize strategic thinking, data analysis, and insight generation to drive performance marketing excellence.
Responsibilities
Key responsibilities
• Support the development of strategic paid search frameworks and approaches aligned with client business objectives
• Work with our activation teams to translate strategic recommendations into campaign execution plans
• Analyse campaign performance data to identify strategic opportunities and insights
• Assist in developing testing frameworks and hypotheses to drive continuous improvement
• Support the creation of strategic recommendations and presentations for clients
• Help identify emerging trends and opportunities in the paid search landscape
• Collaborate with cross-functional teams to ensure paid search strategy aligns with broader marketing objectives
• Contribute to strategic planning sessions and brainstorms
• Learn and develop expertise in advanced Google Ads features and beta opportunities
Qualifications
What type of person will be successful in this role
• Preferably experience in building and managing SEM / paid search campaigns
• Strong understanding and experience with Google Ads and SA360
• Strong ambition to advance your career as a well-rounded performance media specialist, with a passion for strategic thinking.
• Proven track record of driving performance outcomes for clients
• Demonstrated ability to take ownership of tasks, effectively prioritise, and manage multiple responsibilities
• Intermediate presentation skills, including experience with client work-in-progress updates and monthly reports
Success will be measured through:
• Quality of strategic thinking and recommendations
• Ability to identify meaningful insights from campaign data
• Development of strategic testing approaches
• Contribution to team planning and strategy sessions
• Growth in paid search knowledge and capabilities
Development Opportunities
This role offers excellent development opportunities including:
• Structured training in paid search strategy and platforms
• Mentoring from senior team members
• Exposure to client strategy meetings
• Opportunity to develop into a Manager role
Additional information
Starcom has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans initiatives:
Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.
Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.