Paid Search Manager

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

ABOUT THE TEAM / DEPARTMENT....

• Dynamic Work Environment: Engage in a fast-paced, vibrant workspace that values innovation, agility, and creativity, providing varied and exciting challenges.
• Significant Client Impact: Play a crucial role in shaping client success stories through personalized strategies and tangible performance improvements.
• Career Growth Opportunities: Enjoy plentiful opportunities for professional advancement and skill development within a supportive company structure.
• Collaborative Team Culture: Be part of a team that values open communication, mutual respect, and collective problem-solving, ensuring a rewarding and inclusive workplace.

Responsibilities

ABOUT THE ROLE....

Campaign Strategy and Planning:

• Develop and execute paid search strategies aligned with client goals

Campaign Management:

• Launch, manage, and optimise PPC campaigns across platforms such as SA360, Google Ads, Bing Ads, etc.
• Monitor and adjust bids, budget allocation, and targeting to maximise ROI under modern search setup with AI technology

Performance Analysis and Reporting:

• Analyse campaign performance metrics and provide key actionable insights.
• Prepare regular reports and support QBRs to communicate results, trends, and recommendations

A/B Testing and Optimisation:

• Develop and conduct A/B tests for performance improvement and growth

Client Collaboration and Strategy Development:

• Collaborate with clients to understand their needs, providing strategic advice and insights
• Maintain ongoing communication to ensure alignment and satisfaction

Industry Knowledge and Tools:

• Stay updated with industry trends, emerging technologies, and best practices
• Utilise tools for automation, reporting, and optimisation

ABOUT THE WORK....

Work

• Support Director to deliver outstanding work every time
• Lead day-to-day output of the team
• Ensure you and junior team deliver operational excellence
• Be the lynchpin for strategy RTB's to ensure best work comes together

Clients

• Build strong, trusted relationships with key, mid-level clients
• Deliver and set example of immaculate client service (ICS)
• Ensure ICS is delivered by your direct reports
• Be proactive and results orientated in day-to-day client management
• Share and celebrate achievements with clients

Commercial

• Understand how we make money, be aware of growth opportunities
• Support BD/CP in driving account profitability
• Understand contractual obligations on your clients
• Identify and progress win / win opportunities

Team

• Manage a team of 2 execs
• Lead by example, to help direct reports to be their best
• Set clear progression plans for your team
• Work effectively with Director to support client goals
• Lead positive relationships with partner agencies and suppliers

Agency

• Volunteer for extra-curricular agency initiatives
• Share and showcase team's best work across dept
• Build strong and effective relationships with all PM practices
• Build strong relationships with your peers, sharing knowledge and experience
• Embrace and get involved with agency initiatives and opportunities

Qualifications

WHAT YOU NEED TO SUCCEED....

• Proficiency in paid search platforms (i.e. SA360, Google Ads, Bing Ads) and tools with revenue-driven objectives. Knowledge of Adobe Analytics is a plus
• Strong Excel and analytical skills for data interpretation and performance optimisation
• Exceptional client relationship management and organisational skills, capable of prioritising and managing multiple tasks seamlessly and accurately
• Experience of team development and management, ensuring high-quality outputs and instilling a culture of curiosity, learning and growth

#LI-MP1

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).