Paid Performance Marketing Manager

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Nature, nurture and wisdom

We believe nature holds the key to our emotional and physical wellness, providing gentle yet effective remedies. At Nelsons, we harness these powerful ingredients and infuse them with centuries' worth of expertise to offer traditional treatments for a modern world.

We're an award winning, family-owned business, whose passion for providing natural healthcare choices since 1860 continues to drive us today. Nelsons is one of the UK's leading and Europe's longest established manufacturer of natural healthcare products, having built up an impressive portfolio including the world-famous RESCUE® Remedy and Teetha®

What's next? Growth, and lots of it! We're experiencing a significant and exciting period of digital transformation and we're looking for talented, ambitious individuals to help drive meaningful impact across the business.

Requirements

We are looking for a strong Paid Performance Marketing Manager to develop a leading performance marketing operation that can scale our user base across UK, US and provide consultation support to DE & FR. You'll be someone looking to step up in your career, looking for the ability to lead with autonomy and own the creation of new processes. You'll be attracted to working in a start-up style environment, with the benefit of being part of an established global business. Day to day, you'll have full ownership of our paid media spend, digital channel mix, and its execution and A/B testing.

This role will report to the Global Head of Digital Marketing and working closely with the Director of Marketing, US and Marketing Leader, UK

What you'll be doing

• CHANNEL STRATEGY - Own and develop our channel strategy for all media: paid search, paid social campaigns (Adwords, Meta, TikTok, YouTube, Pinterest, Performance Max, LinkedIn), spanning key markets, from conception to execution. SEO strategy experience, a bonus!
• EXECUTION OF ADVERTISING - Be the day-to-day manager and optimisation expert across all key channels. Must have geographical understanding of both the UK & USA (including metro markets).

• REPORTING - Be responsible for owning the creation of weekly reports and end-of-campaign reports for key campaigns and always-on activations. You'll also be evolving the reporting process, including implementing a new digital dashboard into the business.

• PERFORMANCE ANALYSIS - Provide commercially focused analysis to 'join the dots' between the paid performance metrics, and the business growth ambitions. Provide a continuous test and learn approach to all performance marketing activities, aiding growth.

• DATA ANALYSIS - Drive optimisation plans through analysis of global data sets.

• BUDGET MANAGEMENT - Advise on, allocate and accurately track all campaigns budgets, working closely with our finance team to invoice and manage upcoming spends. As part of your optimisation efforts, continuously analyse and recommend spend changes (as necessary) to achieve maximum ROI.

• COACHING & CONSULTANCY - Working closely with our international markets and upskilling the wider business on paid performance practices in a clear, concise and collaborative manner.

We'd love you to have

• Successful track record in performance marketing role

• Proven experience of managing budgets in excess of £1M

• Experience running a paid performance marketing engine across tracking, attribution, automation & optimisation - including multiple channel journeys (Amazon, DTC and other online retailers)

• Experience or a personal interest in the health & wellbeing sector

• Agile, flexible and willing to work in a fast paced and ever evolving environment

• Demonstrable hands-on experience with the following: Google Ads, TikTok, Meta, YouTube, Pinterest, LinkedIn Ads. Experience in programmatic, VOD & ATL media buying a bonus. Operational platform experience essential, must be competent in the setup of advertising, as well as the management of agencies.

• Confident with presenting and working in an international environment with various stakeholders

• Strong knowledge of MarTech & AdTech solutions, as well as digital data analytics & programmatic platforms

• Understanding of creative formats & copywriting a bonus

• SEO strategy experience is a bonus!

Benefits

Annual bonus

25 days holiday per year, plus Bank hols PLUS Christmas shut down - whoop!

Free products and staff discounts to keep you healthy and happy

3pm Friday finishes ALL YEAR ROUND (if you have done your work, obvs!)

Hybrid and flexible working

Paid days off to volunteer for some awesome charities

Cycle to work scheme

Free, weekly yoga class

We also have regular socials plus all your standard stuff such as pensions, eye test vouchers and season ticket loans. We can tell you all about what is available to you when you start!

Nelsons is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you!