Paid Media Manager

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Responsibilities:

• Ensure product data feeds are optimised and structured correctly for all online channels, including Google Shopping and Meta dynamic product ad campaigns

• Manage, monitor and analyse data feeds to improve product visibility and increase ROI

• Identify areas for optimisation and provide insights to improve the performance of the campaigns

• Work with the marketing team to optimise product titles, descriptions, images, and other attributes for maximum effectiveness

• Stay up-to-date with the latest trends, technologies, and best practices in product feed optimisation

• Work closely with the PPC team to ensure that campaigns are running smoothly and hitting performance targets

• Conduct regular audits and checks to ensure data accuracy and compliance with the platform's policies and guidelines

• Collaborate with the development team to troubleshoot technical issues and improve the overall performance of the product feed

Requirements:

• Strong interest in e-commerce and paid media

• Ability to work independently and collaboratively as part of a team

• Strong analytical skills and attention to detail

• Proficient in Microsoft Excel and data analysis tools

• Excellent communication skills, both written and verbal

• Ability to work in a fast-paced, dynamic environment

• Bachelor's degree in Marketing, Business, or a related field is preferred but not required