Paid Media Manager

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Paid Media Manager

The mission

Help make ZYN famous and loved by running an integrated paid media engine that connects brand building (OOH/DOOH, partnerships, premium publishers) with performance. You'll own the upper/mid-funnel plan, orchestrate cultural partnerships, and work hand-in-hand with our PPC Manager and media agency so the awareness you create is captured in the lower funnel.

What you'll do

• Plan & run full-funnel paid media for ZYN UK with a focus on OOH/DOOH, digital video/CTV, audio, social, and publisher partnerships that build salience and brand equity.

• Partnerships & publishers: brief, negotiate, and manage premium publisher/content partnerships (e.g., music, sport, lifestyle) that mirror offline activations; ensure assets are platform-native and rights/usage are secured.

• OOH leadership: own the brief and media plan for OOH/DOOH (geo, formats, flighting, creative rotations), aligning to cultural and retail moments; integrate with digital for pre/during/post amplification.

• Agency management: steer the media agency to clear, measurable plans; set testing roadmaps; approve buys; keep pacing healthy; uphold brand safety and compliance.

• Performance hand-off: partner tightly with the PPC Manager to sequence campaigns, audiences, and timing so paid search/retargeting harvests the demand created up-funnel.

• Measurement & learning: define KPIs per layer (brand lift, reach/quality, attention, CTR/VTR, CVR proxies), run tests, and turn results into concrete next steps.

• Budget ownership: build quarterly/annual plans, forecasts and re-forecasts; maintain an accurate view of spend, phasing, and efficiency in Excel (and internal tools).

• Creative & content orchestration: brief platform-native assets (short-form, stories, CTV cut-downs, OOH adaptations); ensure story flow pre → during → post around tent-pole moments.

• Compliance & governance: collaborate with Legal/Corporate Affairs on partner content, talent usage, brand safety, and data/privacy guidelines.

What success looks like

• A coherent, connected plan where OOH/DOOH, publishers and paid social build salience and affinity, and PPC/retargeting efficiently converts.

• A visible test-and-learn cadence that improves creative, channels, and audience targeting quarter by quarter.

• Clear, executive-ready reporting that turns data into decisions and informs next quarter's plan and budget phasing.

You'll bring

• 5-7+ years in paid media planning/buying with proven OOH/DOOH and brand-building experience, plus hands-on orchestration of publisher/content partnerships.

• Strong grasp of digital video/CTV, audio, and paid social; comfortable briefing creators/publishers and pushing for platform-native formats.

• Cross-funnel mindset: you can design upper/mid-funnel plans that feed lower-funnel demand, working closely with a PPC lead and a media agency.

• Data fluency: advanced Excel (budgeting, pacing, scenarios), confident with dashboards (e.g., Looker/Tableau/Datorama), GA4/CM360 basics, and brand-lift/attention studies.

• Presentation craft: sharp storytelling in decks; you can distill complexity and present clear recommendations to senior stakeholders.

Nice to have: experience with CTV buying, brand-lift vendors, attention metrics, MMM/MTA inputs, and internal finance tools (e.g., PO/GR workflows).

How we work (tooling & partners)

• You'll collaborate with our media agency, PPC Manager, Brand, Social/Content, E-com/CRM, Legal/CA, and Analytics teams.

• Typical stack includes: ad servers & verification (e.g., CM360, DV/IAS), analytics (GA4, BI), social/video platforms, OOH/DOOH planning tools, and standard office suite.

Why PMI | ZYN

Join the team building one of the UK's fastest-growing nicotine pouch brands. You'll shape big, culturally relevant media and connect it to measurable outcomes-with the scope to experiment, learn, and scale what works.

PMI is an equal-opportunity employer. Candidates must be 18+ and comfortable working in a highly regulated category.