Paid Media and Campaign Manager

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Paid Media and Campaign Manager

Location: Ashbourne, Derbyshire

About MasterMover: MasterMover is a leading global provider of innovative material handling solutions. With a focus on electric tugs and automation, we empower industries to enhance productivity and safety. Our cutting-edge products are used by businesses worldwide to streamline and improve workplace efficiency. With our global Head Quarters in the UK, our subsidiary divisions in the USA, France and Germany, and our extended network of dealers and territory managers, we have an exciting future ahead, so you might want to take a closer look.

Role Overview: We are seeking a dynamic and experienced Paid Media and Campaign Manager to join our marketing team. In this role, you will be responsible for developing and executing paid media strategies and managing comprehensive campaigns to drive brand awareness, engagement, and lead generation. You will work closely with the marketing, sales, and engineering teams to ensure our advertising efforts align with overall business goals and deliver measurable results.

Key Responsibilities:

• Collaborate with the regional teams in the USA, France, and Germany to develop and implement comprehensive paid media demand generation strategies aligned with business goals.

• Create, manage, and optimise paid media campaigns across platforms such as Google Ads, Bing Ads, Facebook, LinkedIn, and other relevant channels, including budget management, audience targeting, and performance tracking.

• Support the delivery of marketing campaigns, whilst monitoring and analysing their performance, providing detailed reports and actionable insights to stakeholders.

• Try new tactics and activities, with a 'test, measure, scale' approach, to quickly identify what works and what doesn't.

• Work closely with the marketing, sales, and engineering teams to ensure cohesive campaign execution and alignment with broader marketing strategies.

• Conduct A/B tests to continuously improve ad creatives, landing pages, and overall campaign effectiveness.

• Liaise with external agencies and vendors to ensure successful campaign delivery and optimisation.

• Stay updated with the latest trends in paid media and industry best practices to maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• Demonstrable experience in managing paid media campaigns, preferably in a B2B environment.

• Proficiency in using digital advertising platforms such as Google Ads, Bing Ads, Facebook Ads, LinkedIn Campaign Manager, etc.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent communication and interpersonal skills.

• Extensive attention to detail.

Why Join MasterMover?

• Competitive salary and benefits package.

• Opportunity to work with a leading company in the material handling industry.

• A collaborative and innovative work environment.

• Professional development and growth opportunities.