Paid Media Account Director

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We are looking for an experienced Paid Media Account Director to join our growing Paid Media team. You will work with a diverse portfolio of clients across multiple industries, managing campaigns across platforms including Google, Microsoft, Amazon, Meta, Pinterest, TikTok, and more.

The ideal candidate will have strong expertise in both Paid Search and Paid Social, coupled with a proven track record of delivering results for clients.

As a key leader within the Paid Media team, you will play a central role in driving client success, mentoring junior team members, and contributing to the growth and expertise of the wider agency. This is an excellent opportunity for a passionate and strategic thinker to join a dynamic team and work with some of the best brands in the eCommerce space.
Duties & Responsibilities

Team Management & Processes

• Take full ownership and responsibility for the training and development of Account Executives while supporting wider training initiatives.
• Align agency processes and policies across your team and ensure they are adhered to.
• Share industry knowledge and insights with the team and clients to enhance the agency's overall expertise.
• Contribute to Visualsoft's thought leadership and marketing efforts through the creation of blogs, case studies, and other relevant content

Client Relationships & Account Management

• Develop a comprehensive understanding of clients' performance marketing activity and broader business objectives.
• Ensure all accounts are achieving KPIs and proactively provide strategic recommendations to drive success.
• If accounts are underperforming, take ownership of identifying actionable next steps to achieve client KPIs.
• Lead client meetings with clear agendas, actionable outcomes, and regular performance updates.
• Manage client expectations and deliverables through clear, concise, and proactive communication.
• Own the delivery of client roadmaps, addressing any challenges to ensure a high level of client satisfaction.
• Demonstrate confidence in forecasting, scenario planning, and presenting innovative ideas to exceed KPIs.
• Implement and maintain clear processes for campaign activations, ensuring all activity is executed in a timely and effective manner.
• Deliver meaningful client reports, contextualising performance metrics and identifying clear, actionable next steps.
• Implement a clear test and learning approach across clients and lead on executing and refining this approach.
• Independently handle tasks such as forecasting, strategy development, and client meetings with minimal support.

Department KPIs

• Align goals to business overarching goals/objectives
• Support the departmental goals. Develop and agree on and achieve set objectives.

Personal Development

• Identify and agree personal development needs, and take actions to address these.

Requirements

• Experience in both Paid Search & Social platforms and campaigns.
• Experience with cross channels e.g. Meta, Google Analytics
• Strong presentation writing experience
• Experience in managing and delivering successful outcomes for clients
• Experience in analysing data and producing reports
• Experience in working with and building relationships with key stakeholders
• IT literate especially working knowledge of Google Suite
• Excellent organisational skills to manage and prioritise workload, anticipate needs and work on own initiative and as part of a high-functioning team
• A passion for following trends and data whilst using analytics to report on, and lead success
• Confident to collaborate and make recommendations in line with marketing strategy and budgets
• Excellent communication and collaboration

Core Competencies, Skills & Personal Attributes

• Leadership and mentoring: Ability to train, develop, and coach junior team members to achieve their full potential.
• Strategic thinking: Proactively drive solutions and recommendations to meet client objectives.
• Platform expertise: Strong knowledge of Paid Search and Social platforms (e.g., Meta, Google Ads, Google Analytics).
• Data analysis and insights: Ability to interpret performance data, produce actionable reports, and drive informed decisions.
• Communication and stakeholder management: Confident in presenting ideas, leading meetings, and managing client relationships.
• Problem-solving: Adapt to challenges, anticipate needs, and identify solutions to drive client success.
• Able to respond positively to new situations
• Organisation and time management: Effectively manage workloads, prioritise tasks, and meet deadlines in a fast-paced environment
• Effectively inspires, motivates, and gains buy-in from the wider team by presenting ideas with clarity, confidence, and purpose.

Benefits

• Competitive basic salary with great progression options
• Unlimited paid holidays - yes that's not a typo!
• We operate a hybrid working policy: 3 days in the office, with the option to request up to 2 days working from home each week.
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly
• A high-performance MacBook
• Health Assured Employee Assistance Programme
• Free eye tests and flu jabs
• VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone!
• Free breakfast, fruit, hot and cold drinks and protein shakes
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development

So if you think you've got what it takes to join one of the UK's leading eCommerce providers, we'd love to hear from you.

A little formality... by applying you implicitly consent to us processing your data for review for this vacancy only.

Talent Hunter Referral Bounty - £250

Help us find the right talent to join our team, and get a handsome reward in return. It couldn't be easier - if you know someone who could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the reference when they apply. If they land the job with us as a direct result of your referral, you get the bounty!

Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspectives.

We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.