Organised Trade Category Manager

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Overview

We are seeking a Category Manager to join the DX Category Leadership team. The incumbent will be responsible for implementing the multi-year strategy to develop the Savoury Snacks category and disproportionately grow the sales of PepsiCo's portfolio of brands. The role will partner with the priority Convenience customers (e.g. Coop, Sainsbury's Local) and take direct responsibility for managing the relationships to translate insight into simple, actionable choices related to range, distribution and space. This is a critical role that will work closely with the relevant Commercial teams as part of a matrix organisation to represent the voice of the category, talk confidently about the latest consumer trends and to keep the business up to date on the external landscape.

Responsibilities

• Category Development: develop comprehensive 'category action plans' that are aligned to the multi-year strategy and AOP objectives. This includes conducting market analysis, assessing competitive landscape and identifying growth opportunities.
• Category Planning: collaborate with the Perfect Store, Sales and Marketing teams to determine the optimal range and planograms for the category. Analyse sales data, consumer trends and customer feedback to make informed decisions.
• Customer Engagement: establish and maintain strong relationships with the priority customers to ensure that PepsiCo is a credible category partner, particularly during the range review process.
• Activation & Planning: develop recommendations for the category to drive sales and maximize profitability. Collaborate with
• Marketing, Shopper Marketing and Sales to execute promotional and brand campaigns effectively (e.g. events).
• Performance Management: track and analyse the key performance metrics, such as sales, distribution and rate of sale.
• Identify areas for improvement and implement course-correction tactics to drive continuous growth.
• Market Trends: stay informed about industry trends, consumer preferences, and competitor activities. Use insights to adapt category strategies and stay ahead of market changes.
• Cross-Functional Collaboration: work closely with various internal and external teams to collaborate on NPD launches, campaigns, promotional activities and other initiatives.

Qualifications

• 1-2 years working within Category Management or closely related functions within FMCG.
• Direct experience of working within the Organised Trade channel is preferred.
• Credible examples of category-first or 'triple-win' thinking is a must.
• Experience of leading range reviews and landing customer proposals to grow the category.
• Fluency with complex data sources (e.g. Nielsen, Kantar) and space planning tools (e.g. JDA).
• Proficiency in Microsoft Office Suite (Excel, PowerPoint).

Salary & Benefits

• Competitive annual salary + bonus
• Company mobile & PC
• Flexible benefits package (25 days holiday with the option to buy/sell more, company pension, discounted private health care)

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.