Organic Social Media Executive

Job Description:

We're looking for a keen, enthusiastic and creative individual who wants to make world class social media content for their actual job!

We want someone who can be self-sufficient but also really wants to imbed themselves in the team, wider department and business as a whole.

You will have an appetite to learn, keeping up with ever-evolving social media trends and take pride in your work delivered to clients.

Our Total Social vision combines strategic excellence, data-driven customer journeys and social-first content, so our clients thrive on social, and we're looking for someone who can embody that in their day-to-day work.

A Social Media Executive is responsible for the day-to-day management of client accounts, writing copy, making visual assets and publishing/scheduling. You will then report on the performance of this content and explain why this happened, what should stay the same to maintain and what should change to improve results.

You will attend client facing meetings and input alongside a Senior Executive or Manager.

In line with our team vision, we want everyone in the team to be invested in creative thinking, so you will also be expected to flex your creative muscle, coming up with content ideas and keeping across the latest trends, working with your manager to turn these ideas in to client facing work.

Key Accountabilities

• Support the Social Media Manager and/or Senior Executive with editorial planning, publishing and content creation.

• Copy writing for social media posts.

• Create visual assets (static and video) using Adobe Suite, Canva or another suitable tool.

• Capture and develop creative video and photographic content, to feed into client Social Media plans.

• Schedule and/or publish all client content across social media channels and/or scheduling tools.

• Take ownership of day-to-day client communications and be the first port of call for queries around content planning - seeking support from managers as necessary.

• Contribute towards social media strategies for clients.

• Performance analysis of content published and competitors, compiling and delivering reports to clients.

• Keeping up with social media trends (filters, sounds, hashtags, formats).

• Sharing content ideas that match our team vision and keep clients at the forefront of creativity.

• Take greater ownership of organic social & influencer responsibilities on key clients.

• Contribute to campaign spend trackers alongside Social Media Manager and/or Senior Executive and ensure that all projects run within projected spend parameters.

• Have an interest in the influencer marketing space and be an active consumer of creator content.

• Demonstrate strategic and inclusive influencer selection, which considers campaign KPIs and be responsible for delivery against set objectives.

• Coordinate end-to-end influencer activations, with support from the Social Media Manager, to action the following: prospecting of brand aligned talent, brief creation, influencer liaison, fee negotiation, influencer contracting, supplier set up and reporting.

• Have an awareness of essential ASA guidelines and relevant AD disclosures needed when activating influencer content.

• Build strong relationships with talent and talent management teams, representing client and agency interests in a friendly and professional manner.

• Be responsible for the upkeep of influencer campaign trackers and liaise regularly with the Social Media Manager to monitor ongoing performance.

• Take a proactive approach to campaign coordination, driving delivery from an internal, client and influencer perspective, ensuring that campaigns run within budget and to agreed timelines.

Key Qualities and Characteristics

• Someone who loves social media and is an active user

• Appetite to learn and grow

• Receptive to feedback

• Demonstrate initiative and problem-solving capabilities, liaising with managers to identify solutions to any challenges faced Proven track record of growing social media accounts either brand or personal

Person Specification

• At least 2 years' experience of social media marketing

• A team player, whilst being able to work independently

• Excellent writing skills

• Confident in content creation, both capturing and editing. You should be confident in front of the camera and able to shoot social first content on location tailored to the unique style of each social media platform

• An understanding of social media channels and an eagerness to keep on top of updates

• Schedule and/or publish all client content across social media channels and/or scheduling tools

• Experience of fast paced work environment across multiple accounts

• Excellent organisational, time management and communication skills

• Takes pride in attention to detail on all tasks

• Strong data analysis skills

A few of the benefits

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning

• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)

• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years

• You'll have a hybrid working schedule

Inclusion and Diversity:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams

#LI-Hybrid #LI-VW2

Location:
Manchester - Bonded Warehouse

Brand:
Dentsu Media

Time Type:
Full time

Contract Type:
Permanent]]>