Optimisation Manager

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Company Description

At Frasers Group we're rethinking retail. Through digital innovation and unique customer experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers providing flexible and convenient ways to pay across our collection of established brands, including Studio, Sports Direct, FLANNELS, USC, Frasers, and GAME

Why join us?

Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences

Frasers Group Financial Services is committed to delivering a positive colleague experience and to be able to make the most of it you need to immerse yourself into delivering on our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

Strategic Leadership:

• Support digital optimisation lead on a personalisation roadmap.
• Champion innovation, customer-first approaches, and evidence-based decision-making.
• Evaluate and optimise 3rd party tools to ensure business value.
• Constant evolution of the customer journey, understanding pain points and offering solutions to improve.
• Stay informed on industry trends and technologies that align with Frasers Group's vision.
• Contribute to and manage digital projects from concept to delivery from an optimisation point of view.
• Work with our CDP team to understand how we better utilise customer data and increase 1:1 personalisation.
• Manage the day to day relationship with the relevant 3rd party vendors.
• Implement and manage personalisation tools and technologies to enhance customer engagement and conversion rates.
• Work closely with the CRM and marketing teams to ensure consistent and personalised messaging across all touchpoints.
• Manage and mentor the optimisation team, fostering a culture of innovation and excellence.
• Ensure the team is aligned with strategic objectives and deliverables, providing guidance and support where needed.
• Analyse customer data to identify trends, preferences, and opportunities for personalization and optimization.

Qualifications

• Proven experience in digital optimisation role, product management or analytics role.
• Experience launching personalised experiences.
• Strong leadership and team management skills.
• Deep understanding of personalisation and the ability to translate insights into actionable plans.
• Excellent analytical skills, with experience in A/B testing and interpreting data.
• Strong project management skills, with the ability to manage multiple initiatives from concept to delivery.
• Exceptional communication and stakeholder management skills.
• Experience of analytical tools (such as GA and ContentSquare.)
• Experience managing day to day relationships with third party tools.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 - By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival - an event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions - Once a quarter we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What's next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.