Network Audience Insight Manager

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Network Audience Insight Manager

Department: Insight

Employment Type: Permanent - Full Time

Location: London

Description

We have an exciting opportunity for a Network Audience Insight Manager to join the Insights team.

The Network Audience Insight Manager will assist in leading the team on all network audience insight initiatives and provide actionable recommendations to inform the business strategy.

Key advisor for the holistic understanding of UKTV's current and potential audiences across all platforms (digital, linear, FAST, social etc). They will champion a data-led approach to identify the most pertinent audience strategies to support our growth - connecting wider consumer insights to proprietary intelligence using econometrics, brand tracking, segmentation, and other advanced measurement techniques.

Monitoring and communicating performance and influencing right across the organisation, they will work with business stakeholders and our strategy and data teams to develop and implement measurement for regular and self-serve reporting.

Key experience, knowledge, skills & personal qualities
Experience

• Awareness of multiple audience segmentation capabilities and valuation methodologies.
• Marketing research and ad effectiveness methodologies and understanding of data capabilities to enhance acquisition and retention.
• Devising, developing or incorporating new modelling methodologies to deliver insights.
• Working on reporting frameworks and dashboard set up.
• Working with a data team and advanced multi-platform data sets.
• Commissioning qual and quant research.
• Experience of working in and managing within an Insight team in media/TV.
• Working with digital and VoD metrics / digital tools.
• Good level of knowledge of social metrics and the interplay of social activity in the brand footprint.
• Presenting findings to non-researchers, telling a clear and compelling story.
• Combining metrics from various sources.
• Working with large data sets, managing multiple projects concurrently and translating complicated data into digestible formats to lead the conversation with a range of stakeholder.

Knowledge

• Strong understanding of advancements in BARB measurement of non-linear activity
• Strong understanding of market/competitor knowledge to make sound business judgements.
• Knowledge of qualitative research and how it can be utilised alongside other methodologies.
• Knowledge of econometrics and associated capabilities

Skills & personal qualities

• An excellent collaborator and influencer; able to develop strong working relationships and work positively with stakeholders both internally and externally across several departments and services.
• Strong communication skills that set a clear direction and mobilises the team to deliver.
• Project management skills in commissioned projects with agencies and via directing and mentoring more junior team members to successfully deliver insight on track, on budget and on brief.
• Ability to influence senior stakeholders.
• Trust own judgement in unprecedented situations and deliver opinion with gravitas.
• Ability to drive the implementation of research recommendations.
• A strategic thinker.
• Take a proactive and flexible approach to work.
• Comfortable with a dynamic environment with constantly changing priorities.
• Excellent IT, written and numeracy skills including advanced use of Excel and PowerPoint to manipulate and present data to a high standard.
• Genuine passion for TV/VoD.
• Lives and role models UKTV's values.

Key Responsibilities

• Work in a hub that is responsible for the holistic view of audience cross-platform consumption and behaviour.
• Be the first point of contact for day-to-day activity and requests associated with Network Audiences - manage and delegate across the team according to the nature of the request.
• Work with the Head of Network Audience Insight to identify the most valuable audience segments to achieve UKTV's growth targets, and ensuring approach to audience insight is actionable across all consumer-facing business units.
• Input into target and KPI setting with the Head of Platform Insight and Strategy team, developing, and implementing measurement and reporting that empowers decision making, championing an audience-led, digital-first approach.
• You will use a range of methodologies to provide data-led and audience centric recommendations to enhance UKTV's audience intelligence.
• Be the key contact and have day to day oversight for reporting on cross-network metrics, working with external agencies and internal stakeholders to optimise outputs.
• Work with the Head of Network Insight on the ongoing genre strategy development, leveraging consumer and market research, segmentation, econometrics, and advanced data-led insight techniques.
• Manage UKTVs brand tracker, ensuring it meets stakeholder evolving requirements and delivers actionable recommendations to all corners of the business.
• Project manage other network level initiatives (e.g. D&I and sustainability projects, scoping work for channel launches)
• You will work with the media agency and their outputs (where relevant) and utilise econometrics to optimise UKTV's understanding of our audiences.
• Lead on the audience community to build a bank of knowledge and direct links with our viewers.
• You will input into network campaign briefs (alongside marketing), helping to define, and bring colour to the target audience, as well as evaluating campaigns pre and post launch.
• Provide competitor intelligence and be well versed & educate stakeholders on external factors effecting UKTV.
• Working with Platform Insight and Content Insight, to understand the interplay between platforms with regards windowing and audience behaviour
• Collaborate with the Content Audience Insight hub on the segmentation approaches and outputs to inform UKTV's content strategy and genre plans.
• Suggest and introduce new tools, agencies, and methodologies to unpack changing viewing behaviours and adjust reporting to facilitate fresh thinking.
• Influence audience-based decisions by using both qualitative and quantitative methodologies. This will include in-house projects with external research agencies and the analysis of user data from internal and 3rd party sources.
• Relationship management is key to success in this role. You will be central to audience-led decision-making, influencing and advising right across the organisation.
• Be well versed & educate stakeholders on external factors effecting UKTV, making recommendations based on audience insight to future-proof the business.
• You will closely monitor the budget on your projects and reprioritise according to business needs, negotiating the best deals and cost savings.
• You will harness team spirit, and step in to deputise the Head of Network Audience Insight and lead the Network Audience Insight team when required.
• Be an ambassador for the Insight team; championing the team's work via companywide presentations, Insight Week, internal focus groups etc.
• Mentor, develop, motivate and integrate other colleagues of the Network Audience Insight team as they rotate around the 3 teams (Network Audience, Platform and Content Insight). Foster an inclusive environment where they can do their best work and support them to manage workflow, ensuring quality of output and appropriate prioritisation.

Anything else we feel we should tell you about the role & team

• This role works in to one of three teams within Insights, where you will work alongside a Platform Insight and Content Insight teams (and UKTV's data analyst and science teams). The 3 teams will collaborate to ensure alignment of recommendations across network, platform and content outputs and demonstrate a holistic view of UKTV's audiences.
• There will be some crossover in projects where there will be a need to draw on different areas' specialisms, or where business requires assisting another Insight team. It will require strong working relationships, constant communication, and awareness of activity across the entire Insight, Data, and Strategy functions.
• The Managers in the 3 teams will work with one another to ensure that the right level of information ladders up to the Heads of the clusters to ensure consistency for cross-platform and holistic audience reporting.
• Key stakeholders will be UKTV's Executive Leadership Team (in particular Chief Digital Officer, Chief Creative Officer, Chief Programming Officer and Chief Marketing Officer) and counterparts in Marketing and D&I.