National Account Manager (Impulse & Discounters)
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We believe nature holds the key to our emotional and physical wellness, providing gentle yet effective remedies. At Nelsons, we harness these powerful ingredients and infuse them with centuries' worth of expertise to offer traditional treatments for a modern world.
We're an award winning, family-owned business, whose passion for providing natural healthcare choices since 1860 continues to drive us today. Nelsons is one of the UK's leading and Europe's longest established manufacturer of natural healthcare products, having built up an impressive portfolio including the world-famous RESCUE® Remedy and Teetha®
What's next? Growth, and lots of it! We're experiencing a significant and exciting period of digital transformation and we're looking for talented, ambitious individuals to help drive meaningful impact across the business.
The Role
Reporting to the Head of UK Sales, the National Account Manager (NAM) will be responsible for achieving sales and profit targets for the Wholesale, Impulse and Discount channel. The NAM will proactively manage the relationships between Nelsons and all customers and develop and manage the sales plan. The NAM will work closely with the Head of UK Sales to develop long term budget, strategy and outlook for the channel whilst collaborating with the rest of the sales team on numbers reporting and drive efficiencies within the UK business. This role has 3 reportees in telesales who manage our small, direct retailers across the UK.
What you'll be doing
Sales and Business Planning
- Business planning - to prepare and implement an annual plan for the channel carrying out regular reviews to ensure key sales targets are achieved.
- Identify opportunities to develop and implement plans to maximise the sales opportunities.
- Competitor brands / activity - using information from trade press and market visits keep abreast of competitor brands / products and counter as required.
- Strategy and Planning
- Develop account strategies for the future
- Plan and implement strategies in accordance with business needs eg project implementation
Commercial
- Forecast - prepare volume and value forecasts by product and update on a rolling basis. Liaise with supply chain on specific requests and issues.
- Implement and manage the appropriate trading terms and price changes within the company guidelines.
- Range - develop the optimum range of new and core product distribution in accounts, ensuring NPD is listed and launched effectively.
- Customer meetings - maintain regular face-to-face meetings with buying and supply contacts.
- Manage agreed expenditure budgets with customers and work closely with the marketing team to develop trade marketing activities.
- Work with the Head of UK Sales on yearly budgeting process.
Requirements
We'd love you to have
- Previous experience in the wholesale, impulse or discounter channel, ideally within any Personal Care category of an FMCG branded supplier
- Strong record of building and maintaining customer relationships
- Experience of setting, maintaining and achieving budgets both in turnover and in profit.
- Experience of managing margins, customer profitability and sales targets
- Strong understanding of P&Ls
- Proven track record in sales
- Negotiation and account management skills
- Strong analytical skills
- Full, clean and valid driving license.
Benefits
What's On Offer
Annual bonus
25 days holiday per year, plus Bank hols PLUS Christmas shut down - whoop!
Free products and staff discounts to keep you healthy and happy
3pm Friday finishes ALL YEAR ROUND (if you have done your work, obvs!)
Hybrid and flexible working
Paid days off to volunteer for some awesome charities
Cycle to work scheme
Free, weekly yoga class
We also have regular socials plus all your standard stuff such as pensions, eye test vouchers and season ticket loans. We can tell you all about what is available to you when you start!
Nelsons is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you!