Modelling and Performance Analysis Manager

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Here's why we need you (aka job purpose)

Reporting to the Head of Performance, this role will take ownership of advanced data modelling to uncover insights and identify emerging trends across marketing campaign performance. You will provide actionable intelligence to support Marketing in optimising media investment, while driving measurable improvements across multi-channel KPIs and influencing strategic business outcomes.

Here's what you'll do for us (aka accountabilities)

1. Lead advanced data modelling and trading analysis to provide Marketing with actionable insights on market and performance trends, enabling strategic decision-making across online and offline marketing campaigns.
2. Design and implement sophisticated data-driven methodologies and optimise marketing effectiveness and efficiency across all channels, using predictive and prescriptive modelling techniques.
3. Own and drive profit analysis on both prospective and actual media spend, identifying opportunities for improved ROI and guiding investment decisions at a strategic level.
4. Develop and maintain cross-channel marketing efficiency models, ensuring Distribution team fully understands downstream impacts of campaign decisions and can act on insights proactively
5. Lead, mentor and manage a team of analysts, ensuring prioritisation of high-impact work, adherence to deadlines and continuous upskilling in advanced analytics and modelling techniques.
6. Cultivate and maintain strong relationships with internal and external stakeholders, ensuring seamless reporting and analysis processes and translating complex insights into clear, actionable guidance.
7. Lead within SunLife's Testing and Optimisation working groups, providing strategic input on test design, advanced analysis of active tests and recommendations to improve overall conversion and efficiency performance.
8. Own competitor, market and consumer analysis, leveraging advanced modelling to detect trends, anticipate market shifts and provide stakeholders with predictive insights that inform strategic decisions.
9. Lead as the expert on the Performance Team's full MI Suite, using advanced analytics and integrated predictive models to answer live trading queries accurately, model potential scenarios and support stakeholder understanding of complex data.

Here's what we will do for you (aka benefits)

As well as offering a creative and exciting office environment on the riverside in Bristol, we offer a competitive salary, bonus and pension. Our Brightening Squad work hard - and with a healthy budget - to make SunLife fun to work and together with various charitable events throughout the year there's always a chance to Give Back

How you'll be successful (aka measures)

1. Accurate and timely insight delivered, strategic decisions are consistently informed by Performance Team's analysis, reduction in performance and efficiency gaps die to modelled insights.
2. Improved campaign efficiency KPIs (ROI, CPA, Quote to App conversion), adoption of new methodologies by marketing teams, demonstrable reduction in reporting errors and analysis time.
3. Accurate profit forecasts, demonstrable use of investment recommendations adopted my marketing teams.
4. Model outputs routinely used by Performance and Marketing teams to plan media laydowns and to quantify downstream impacts of strategic decisions.
5. Team goals and created, maintained and completed on time. Team skillset evolves and is tracked via PDPs and performance reviews.
6. Stakeholder feedback and satisfaction scores reach and maintain a high level. Reporting is consistently used by teams across SunLife.
7. Marketing and digital optimisation tests documented and successful tests implemented. Conversion KPIs uplifted.
8. Relevant insights delivered consistently and on-time. Competitor and market analysis used by Marketing teams to make investment decisions.
9. Timely responses to live queries, reduction in repeat questions and clarifications required by stakeholders.

Who you'll be working with (aka stakeholders)

While you will work most closely with the Digital Marketing Manager and other Performance Analysts, you will be working with multiple teams across the business including:

• Digital team - Marketing & Operations/Delivery
• Telephony
• Finance
• Distribution
• External Media agencies
• Performance Team

What we want you to bring to the table (aka skills and experience)

• Proven Digital Platform experience including Google Analytics
• Ability to present MI to stakeholders and users at all levels
• Experience of stakeholder management, internal and external at all levels
• Proven ability to interpret data trends and market analysis
• Understanding of CMS based websites and the associated considerations
• Understanding of working in regulated environment
• Management experience is an advantage
• Expert excel user
• Solid mathematical and statistical understanding

What it feels like to work here (aka environment)

Sunlife is a small, friendly company which has evolved a lot over the years and is embracing changes that come in a digital world. Customer Insight is at the heart of the business and is a supportive & sociable team, which works collaboratively with multiple areas in the business