Mid / Senior Brand Strategist

Job Description:

ABOUT US

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu's Media and CXM businesses in over 145 countries and regions, to offer end-to-end solutions to clients globally.

THE ROLE

We're looking for an ambitious mid/senior brand strategist to help run two of our biggest and most creative accounts, working with a Strategy Director to deliver bigger projects and help win pitches.

You'll be an experienced brand specialist, but with the ability and enthusiasm to work in a multi-disciplinary team of strategists to generate truly media-agnostic strategies for innovative creative ideas.

You will have confidence across the full range of strategy skills: from research methods to effective measurement, from marketing theory to inspiring presentation skills - and maybe even be an expert in some of them. You'll have authority beyond your years AND a desire to roll up your sleeves and get stuck into creative reviews.

The right candidate will be innately curious, with a real hunger to learn more. There's plenty of space to grow and lead your own projects, while pushing for the most creative and effective work. Most importantly, you'll be fun to work with and eager to contribute to agency and team culture.

RESPONSIBILITIES

• Day-to-day running of strategy on some of our most impotant pieces of business, with oversight and guidance from a Strategy Director.

• Building relationships with marketing manager / director level clients.

• Partnering with Creative Teams to make sure they have everything they need to answer our briefs in the best way possible.

• Representing brand strategy in cross-discipline teams within Dentsu.

• Supporting pitch teams to win new business.

• Developing more junior members of the strategy team, and helping to train client leadership in strategy.

• Being a champion for effectiveness and relentlessly pursuing better creative work.

• Contributing to agency and strategy team culture e.g. through training and inspiration sessions.

WHAT YOU WILL BRING

• 4+ years brand planning experience, including running of a piece of business, in a top brand / advertising agency.

• Track record of developing interesting creative work across a range of media - including TVC, OOH, social, content, and experiential.

• Proven experience of briefing and developing creative work with teams.

• Experience of building relationships with clients, along with a proficiency in writing presentations and presenting with confidence.

• Understanding of key marketing theories (e.g. laws of growth, the works of Binet and Field, behavioural economics) and an ability to fluently apply these to strategy work.

• Knowledge of current and emerging research methods, including their strengths and weaknesses and likely outputs.

• Ability to synthesise 4Cs information to create new and provocative insights that we can use to develop more interesting and effective work.

• Confident use of key tools for insight generation e.g. GWI, YouGov, WARC. Fluent use of planning tools and templates e.g. planning cycle, ecosystem models.

• Understanding of measurement and effectiveness frameworks, what the key KPIs for a given campaign might be, and proxies for success. Clarity on how we might begin to measure these and ability to discuss implications with clients.

• Experience of developing a brand, and of being a brand guardian.

• An infectious passion for the craft that will inspire clients and colleagues, with a desire to get the most out of Dentsu's formidable data and media offering.

• A collaborative spirit, wanting to bring joy and a sense of play into the work - and to contribute to our agency culture.

WHAT WE'LL GIVE TO YOU

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
• You'll have a hybrid working schedule, with flexible start/end hours

DIVERSITY, EQUITY & INCLUSION

Dentsu does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.

Location:
London

Brand:
Dentsu Creative

Time Type:
Full time

Contract Type:
Permanent]]>