Membership Campaigns Manager

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What will you be doing?

As Membership Campaigns Manager, you'll be responsible for the development and delivery of a programme of activity, with a key focus around gaining new Members and achieving our Membership targets.

Our Members and colleagues are at the heart of everything we do.

In this role, you'll be making a significant impact on our Members through the development of effective and engaging campaigns. You'll also be inspiring Members with the democratic and community aspects of Membership.

You'll drive Member engagement along the loyalty ladder by using the full marketing channel mix to achieve key performance indicators (KPIs):

KPIs will include

• Footfall

• Basket spends

• Frequency

• New Member acquisition

For all Member app, email content and campaigns, you'll be responsible for the whole process from concept through to creation and delivery.

Working closely with our Membership & Marketing Analytics Manager, you'll use predictive analytics to create tailored loyalty experiences on all available touchpoints.

Responsible for the development and delivery of an effective marketing plan for below the line marketing activity, you'll be working with external media buying agencies where necessary.

Part of your work will see you delivering our annual share of the profits campaign- including project management of the process with internal stakeholders and external agencies for direct mail.

How will I know if I am right for this role?

This role would suit an experienced, Marketing professional who brings a background in loyalty marketing as well as Digital Marketing.

You'll need to be data driven and an analytical thinker to ensure success in this role.

A confident self-starter, you'll be comfortable working at pace to deliver multi-channel campaigns with accuracy.

Essentially you will have strong communication and presentation skills and be comfortable working collaboratively with stakeholders.

Ideally you will have a Marketing degree (or similar) as well as experienced in Adobe Creative Suite (or similar).

What is in it for me?

In addition to our competitive salaries, our colleagues also benefit from:

• Fantastic colleague discount- including a discount of up to 20% on our products.
• Retail discounts- our hub offers colleagues access to hundreds of exclusive retail discounts, savings on days out and holiday discounts.
• Holiday buy- colleagues can buy up to a week extra of annual leave each year
• Colleague recognition- we celebrate our colleague's achievements both personally and professionally
• Enhanced family friendly policies- to help you feel fully supported during any significant life events.
• Colleague Dividend- We pay a share of our profits to eligible colleagues as a thank you for their contribution to our success.
• Paid time for volunteering- we encourage our colleagues to spend three days per year taking part in volunteering, fully paid for by us.
• Give as you earn- helping you support charities which mean something to you.
• Healthcare Cashplan- your wellbeing is important, so you've got the opportunity to contribute into a voluntary plan that helps pay towards a range of healthcare expenses.
• Company Pension- you can access a company pension scheme with us as well as access to Pension wellbeing information.
• Life Assurance- after an initial qualifying period, you'll get free life assurance cover, that pays your nominated beneficiary if you die while you're working for us.
• Personalised learning and development- with easy access to a wide range of training programmes
• We've got you - our new colleague wellbeing campaign, making wellbeing benefits and resources accessible and relevant to the role that you do.
• iTrent Financial Wellbeing (Wagestream)- offers something for all our colleagues, whether you want to track your finances, save some money, or access up to 50% of your earned pay flexibly in a way that suits you.
• Workflex- all of our flexible working options in one place, including our 4 day working week / 9 day fortnight and hybrid working options.

To find out more about all of these plus many more reasons to join us at Central Co-op, please visit Rewards and benefits - Central Coop (careers.coop)

Everyone is welcome here We're happy to make reasonable adjustments so that all our candidates can show us how they'll perform their role. There is a section in the application form where you can provide any additional information. Please use this section to include any reasonable adjustments you need, and we'll do our best to support you through our recruitment process

Who are we?

We're Central Co-op, a Member-owned and Member-led co-operative Society.

And with us, you're not just a colleague, you're a Member. You'll own a share of the business.

You'll be able to make a positive impact in your community, joining us in our mission to create a sustainable Society, and working alongside a team of passionate people who'll help you grow. To find out more about working for us, visit our website www.careers.coop