Media Strategy Director

Job Title:
Media Strategy Director

Job Description:

Introduction

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce, and experience, underpinned by modern creativity.

Carat is an important part of our world-class offering - an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.

We're hiring for a Media Strategy Director as part of Global Carat in London

Purpose of the Role

To support the Senior Strategy Partner on the client to develop brilliant solutions for a key client in the agency with and elevate the role of comms and media in the business agenda. Additionally, this role would also work as a 'bridge' between group and market teams across client and Carat organisations.

Key Responsibilities

• Helping develop responses & guidance to strategic briefs from global clients to ensure best in class thinking & global consistency.
• Forging strong relationships with global clients, understanding the key issues facing their business.
• Ensuring deep consumer understanding as a starting point for all brief responses.
• Enabling / delivering client's brand ambitions through deeper human insights, better communication design & more effective implementation.
• Being vocal and collaborative with clients (having an informed opinion), driving thought pieces on the changing landscape and the role of Carat within an integrated communication mix.
• Developing recommendations on market clustering and portfolio prioritization based on existing planning framework and improving / enhancing it where needed.
• Leveraging econometrics, business analytics and past campaign / competitive learnings to develop, refine and deliver media implementation guidelines.
• Driving excellent and appropriate use of insights & planning tools on client briefs to drive business outcome focussed planning across media ecosystem.
• Developing of creative ideas, media partnerships and innovations based on the communications strategy, and working with various Dentsu specialisms & teams.
• Building a strong relationship with key clients / stakeholders, ensuring good TRR scores.

Qualifications + Skills

• 10+ Years experience within Media with deep knowledge of media and communications planning tools and processes.
• Experience developing marketing and communications strategies for multi market clients, with a proven ability to marshal multiple countries behind your strategies, driving consistency with local nuances.
• Excellent ability and proven track record of working with clients at a senior level to advise on the strategic direction of their communications and its ability to deliver business value.
• Ability to work with multiple stakeholders across companies, cultures, and countries to drive your agenda through influence.
• Strong skills in persuasion and selling of your ideas and strategies to new and existing clients.
• Skilled in mentoring and developing individuals from a wide variety of disciplines, culture, and backgrounds.
• Strong understanding of the role of media in delivering business value for modern brands
• Cultural awareness, analytical skills, and relentless curiosity
• Deep working knowledge of insight & planning tools and a proven ability to bring insights to bear to develop communications strategies.
• Strong understanding of multiple sources for market, consumer, and media intelligence
• Proven record in identification and development of insights, measurement, and evaluation projects

What we offer

• This is a permanent role.
• The teams are based in our London office and operate under flexible working arrangements and are in the office on Thursdays, and one other flexible day per week.
• As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy - our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Location:
London

Brand:
Global Carat

Time Type:
Full time

Contract Type:
Permanent]]>