Media Specialist

Job Description

Role: Media Specialist - Healthcare & Wellness

Contract: Permanent

Shift pattern: Full Time

Location: London or Nottingham

Recruitment Partner: Matthew Nelligan

What you'll be doing

Are you looking to join a team of media experts, in one of the UK's best-known high-street retailers, with one of the UK's largest 1st Party datasets? Are you passionate about the ever-evolving media industry and want to be part of a team driving that change?

If so, then this is the role for you! We are looking for a Paid Media Specialist to support the delivery of the paid media strategy for Boots UK, across our Healthcare Business Unit. You will work on multi-million-pound media campaigns, driving the long-term brand health of the Boots Healthcare business. Additionally, you will drive shorter term sales objectives for Pharmacy Prescriptions and Services. You will work closely with the wider Marketing Team to implement and optimize the paid media plan.

You will sit in the Media Strategy & Planning team, who are responsible for delivering the best media activations across our three main teams; Beauty, Healthcare and General Merchandise. You will report into the Media Manager.

Key responsibilities

• Planning and delivery of paid media campaigns to deliver against commercial and marketing objectives.
• Working closely with the media agency and internal teams to manage the delivery and optimisation of a campaign
• Working with the Performance marketing team and the Media Manager to measure and report on campaign & channel performance; ensuring KPIs are in place for all activities.
• Working closely with the creative and content teams to ensure media assets are optimized across channels; collaborating with media owners to support with this
• Staying on top of budgets and ensuring we are deploying budgets in the most effective way possible
• Preparing presentations to help update key stakeholders of campaign activity, pre, during and post

What you'll need to have (our must-haves)

• Demonstrable expertise in paid media platforms, ideally including ATL channels such as TV, Radio and OOH
• Experience in paid media planning or buying, client or agency side, working on retail and/or consumer businesses.
• Experience of working closely with media agencies
• Experience of working in close collaboration with creative and content teams.
• Strong verbal and written communication, robust interaction with internal stakeholders and other members of the team.
• Ability to work at pace and deliver agility in response to business needs
• Works well with others and actively contributes towards team objectives
• Working under pressure, flexible, positive and focused during times of change

It would be great if you also have

• Agency background, experience in both planning and buying is desirable
• An understanding of performance marketing but a love for brand & innovation!
• Ability to analyse insights from data sources to feed into and shape media strategy
• Being curious, pressure testing the work and campaign results, and enjoys process
• Building relationships and stakeholder management is key

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A bit about us

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

What's next

If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

We hope to hear from you soon.

Be brilliant with Boots.