Media Channel Manager - Paid Social

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About the role

We have an exciting opportunity for a Media Channel Manager to own and manage all aspects of the PPC Channels (Brand, Non-Brand, PLA /Pmax and Demand Gen) working closely with our Media Agency. You will be responsible for directing the media agency and help define the channel strategies, audience targeting (including use of first party data), creative execution, and channel level performance alongside inflight optimisation to deliver the most efficient outcomes across these channels. In addition you will agree the search media roadmap working with Google as well as the media agency in order deliver new and emerging opportunities to drive the channel forward.

This role is also responsible for the feed management (GMC), working with our feed partner and internal teams, to monitor performance, drive feed health improvements and optimisations.

You will be performance focused spending media budgets effectively and efficiently to hit ROAS and new customer targets, supporting our ambitious growth plans for the Freemans brand. You will also work closely within the Media Team and across wider internal teams. A desire to learn through a testing approach as well as identifying innovative in-channel opportunities is also a critical component of the role in order to continuously improve and communicate actionable insights back to the business.

This is a hybrid role - working from the office at least 2 days each week with the remainder from home.

Role Responsibilities

• Plan and manage PPC (Brand, Non-Brand, PLA, Demand Gen) campaigns and media budgets, working with the other media managers to optimise budgets fluidly across channels to ensure we hit our key KPIs efficiently (Revenue, New Customers and ROI)
• Review daily performance and provide weekly reporting and insights to ensure the channel achieves its targets efficiently, taking action where needed
• Spot trends and provide deep dives into channel performance seasonally, and as needed, to gain insights and drive new opportunities
• Drive innovation through the channel making sure we are keeping apace /ahead of the market and deliver against the channel roadmap
• Build a close working relationship with Google to help understand latest trends, identify new opportunities to grow the channel and drive better efficiencies
• Run weekly calls with the agency and feed partner to deliver performance and keep the account on track
• Manage PPC budgets and forecasting
• Be committed to the fair treatment of customers at all times
• To comply with FCA regulations, where applicable
• Demonstrate behaviours in line with our Company values (Resilience, Empathy, Ambition, Commitment, Honesty)
• To take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work

About you

• Educated to A Level or Degree Level, OR have relevant experience
• Proven experience of working in digital marketing and PPC for 5+ years
• Ability to optimise investment and manage budgets effectively
• Results driven - always looking for the next thing
• Experience of working with and /or managing a digital media partner
• High level of drive and motivation
• A confident communicator able to build relationships across teams and at all levels
• Excellent analytical skills - competent in using reporting tools (e.g. Google Analytics, Google ads, Adobe), excel
• Strong project management skills
• Able to work under pressure to tight deadlines with high levels of accuracy
• Well organised and able to co-ordinate across departments and third parties
• A strong communicator, able to articulate at all levels from junior to senior management
• Can work individually and as part of a team
• Able to commute to Bradford city centre

Why FGH?

Our staff enjoy competitive benefits including staff discount, generous annual leave, healthcare cash plan together with a vibrant, colourful, creative and flexible working atmosphere. With our competitive benefits, and supportive teams our staff enjoy helping us on our mission and benefit greatly from the challenges that come with working for a successful retailer.

About us

Freemans Grattan Holdings (FGH) is based in West Yorkshire and is part of the OTTO Group - one of the world's largest online retailers.

Home to familiar brands such as Freemans, Grattan and Kaleidoscope, we have over 100 years of experience.

We're on a mission to help our customers live their best lives through a choice of quality basics, the brands they love and credible exclusive product supported by easy and rewarding ways to pay.

We offer excellent service and delivery seven days a week, with so much going for us - why not be part of the story.

We have over 600 UK employees working for us in various functions, including Marketing and Creative, Customer Experience, Warehousing and Logistics, Financial Services, Transformation, Buying and Merchandising, IT and Support Services.

Our values of Resilience, Empathy, Ambition, Commitment, and Honesty underpin our vibrant and dynamic culture.

We're heading for some exciting and challenging places, so why not join us and be part of our vision to create a modern, digital retailer with powerful customer brands, exciting product and compelling financial services.