Marketing Specialist, Activation Management
DESCRIPTION
We are seeking a Marketing Specialist who will be instrumental in assessing risk and ensuring marketing activities drive the required business outcomes through data-driven insights. The ideal candidate will take full ownership of their work, demonstrate the ability to thoroughly investigate complex problems, and take swift action to drive solutions forward. This role will focus on producing actionable insights that align marketing activation with business needs and market conditions, utilizing various tools and analytics to optimize our recruitment marketing efforts Globally.
Key job responsibilities
* Drive data-informed recommendations by analysing trends, campaign performance, and customer behavior patterns
* Take full ownership of weekly intake processes with various stakeholders
* Proactively identify and act on potential risks and opportunities through thorough data analysis
* Present performance insights and recommended actions to stakeholders across the Business
* Document marketing actions, building a repository of learnings that influence future strategies
* Work with various marketing tools, including Marketing Mix Modelling (MMM) and campaign planning systems to understand campaign performance
* Make timely, data-driven decisions even with incomplete information
* Thoroughly investigate data anomalies to identify root causes and propose solutions
A day in the life
* Conduct comprehensive analysis of marketing performance data and market trends
* Collaborate proactively with Global team members across NA, EU, and JP regions
* Drive stakeholder relationships and and engage in strategic discussions
* Monitor weekly performance and take initiative to suggest optimization opportunities
* Work with and help improve automated marketing systems
* Create and present data-driven recommendations to key stakeholders
About the team
Join our London-based Workforce Staffing Marketing Team, operating at the heart of Amazon's global operations. We drive marketing automation and analytics across North America, Europe, and Japan, directly impacting Amazon's ability to staff its vast operations network. Our team plays a crucial role in attracting and engaging thousands of Associates who ensure customers receive their packages from click to delivery. Using data-driven approaches and innovative solutions, we solve complex staffing challenges at scale, making a significant impact on Amazon's operational success
BASIC QUALIFICATIONS
- Experience in professional non-internship marketing
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing and digital advertising
PREFERRED QUALIFICATIONS
- Knowledge of HTML, XML, and Excel
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.]]>