Marketing Operations Manager, Amazon Transportation Services
DESCRIPTION
At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we're constantly looking to take to a new level is how we fulfil and deliver their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new products and services in the last mile delivery space. Come join the team and help us make history!
Key job responsibilities
• Manage overall marketing technology eco-system (platforms, systems, tools) as systems expert and technical owner liaising with the Tech team and 3rd party providers when required
• Create a roadmap of marketing lifecyle programs to accelerate customer funnel across all customer stages. From Lead, Onboarded stage, to attrited stage.
• Manage lead capturing and lead conversion tools like Abobe Analytics, Marketo and Salesforce
• Create, manage and influence MarTech product roadmap and strategy
• Develop tools and capabilities to enable full funnel marketing attribution
• Co-ordinate with team of software developers to develop and manage website backend
• Manage marketing and candidate quality dashboards and spearhead lead generation machine learning tool
• Measure the effectiveness of user journey and marketing campaigns utilising A/B testing, web analytics and CRM software
• Build, maintain and optimize the marketing technology stack that improves and scales overall marketing function effectiveness, performance, and use journey
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
• Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs
A day in the life
Imagine starting your day by tackling a complex problem and turning it into a simple, automated solution. You'll brainstorm big ideas, then dive deep into the details to bring them to life. Your day might include optimizing website performance, managing marketing measurement and automation tools, and collaborating with product teams to shape roadmaps. You'll analyze data, quantify business impact, and use your insights to drive strategic decisions. Whether influencing stakeholders or fine-tuning technical solutions, every day is an opportunity to innovate, simplify, and create meaningful impact.
About the team
Amazon couldn't deliver at pace without the Amazon Transportation Service (ATS) team, which sits at the core of Amazon's flywheel. As part of ATS, you'll be welcomed into a key strategic and diverse team that plays a central role in our success. They are key to making Amazon more innovative and efficient.
BASIC QUALIFICATIONS
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Relevant professional non-internship marketing experience, exposed to marketing operations
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience with Sales/Product Integrations and Salesforce reports
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.]]>