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Marketing Operations Manager

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What we're all about

We find, when we come together in the pursuit of excellence, great things happen. And that's how we do things at Quantexa - together. Our business is data, but our culture is collective. We're about growth - but not just the bottom line. We create a culture where people feel empowered to do their best work. We might work across continents and time zones, but that doesn't stop us from collaborating. We're connected. We celebrate our successes together, and we unite to tackle the challenges. 41% of our colleagues come from an ethnic or religious minority background. We speak over 20 languages across our 47 nationalities, creating a sense of belonging for all.

At Q, we're looking for people who share that vision. People like you.

The opportunity

We are seeking a highly organised and detail-oriented Marketing Operations Specialist to join our dynamic marketing team at Quantexa. In this role, you will support the execution of Field, Corporate, Partner, and Product Marketing initiatives, collaborating closely with various teams to ensure seamless campaign delivery and accurate data tracking. You will play a pivotal role in building and optimising marketing automation, email marketing, data management, and lead outreach processes using tools like HubSpot, ZoomInfo, and Storyblok.

What you'll be doing

  • Build and execute marketing emails for Field, Corporate, Partner, and Product Marketing campaigns using HubSpot, ensuring alignment with campaign goals, audience segmentation, and best practices.
  • Clean, organise, enhance, and import contact lists using ZoomInfo to support Account-Based Marketing (ABM) campaigns and marketing events, ensuring the accuracy and quality of audience data.
  • Develop and implement automated sequences and cadences for Business Development Representatives (BDRs) in HubSpot, ensuring timely and personalized lead outreach to support lead generation efforts.
  • Collaborate with the BDR team to track and ensure that leads generated from marketing activities are promptly followed up on. Report on lead engagement and follow-up progress, ensuring no leads are missed.
  • Build high-quality landing pages using Storyblok for various marketing campaigns and hosted events, ensuring a seamless user experience and alignment with brand guidelines.
  • Ensure all go-to-market activities are tracked accurately with UTM parameters to enable accurate reporting on performance of campaigns and events.
  • Create and manage audience lists in HubSpot for targeted campaigns, events, and ABM initiatives, ensuring proper segmentation based on persona, region, and engagement level.
  • Create and implement registration and lead capture forms for hosted events, webinars, and other marketing programs, ensuring data is accurately captured and integrated into HubSpot and Salesforce.
  • Analyze and report on the performance of ABM initiatives, events, and marketing campaigns, providing insights and recommendations to optimize future efforts.
  • Host regular meetings with key stakeholders to review immediate marketing needs, roadmap planning, and the performance of executed marketing activities.
  • Create and maintain detailed documentation for marketing processes, automation workflows, and campaign management. Continuously optimize processes to improve efficiency and results.

Requirements

What you'll bring.

  • Experience in marketing operations or demand generation.
  • Proficiency in marketing automation tools including HubSpot.
  • Experience with ZoomInfo for data management and enrichment.
  • Experience building landing pages and forms; familiarity with Storyblok is a plus.
  • Strong understanding of email marketing best practices and the ability to build complex, segmented campaigns.
  • Excellent project management skills with the ability to juggle multiple projects and meet deadlines.
  • Knowledge of tracking and reporting on marketing activities, ensuring proper attribution and measurement.
  • Strong collaboration and communication skills, with the ability to work cross-functionally with multiple teams.
  • Entrepreneurial mindset, flexibility, a sense of humour and a positive attitude.

Benefits

Our perks and quirks

What makes you Q will help you to realise your full potential, flourish and enjoy what you do, while being recognised and rewarded with our broad range of benefits.

We offer

  • Flexible working hours in a hybrid workplace & free access to global WeWork locations & events
  • Pension Scheme with a company contribution of 6% (if you contribute 3%)
  • 25 days annual leave (with the option to buy up to 5 days) + birthday off!
  • Work from Anywhere Scheme: Spend up to 2 months working outside of your country of employment over a rolling 12-month period
  • Family: Enhanced Maternity, Paternity, Adoption, or Shared Parental Leave
  • Health & Wellbeing: Private Healthcare, EAP, Well-being Days, Calm App, Gym Discounts
  • Team's Social Budget & Company-wide Summer & Winter Parties
  • Tech & Cycle-to-Work Schemes
  • Volunteer Day off
  • Dog-friendly Offices

Our mission

We have one mission. To help businesses grow. To make data easier. And to make the world a better place. We're not a start-up. Not anymore. But we've not been around that long either. What we are is a collection of bright, passionate minds harnessing complexities and helping our clients and their communities. One culture, made of many. Heading in one direction - the future.

It's all about you

Quantexa is proud to be an Equal Opportunity Employer. We're dedicated to creating an inclusive and diverse work environment, where everyone feels welcome, valued, and respected. We want to hear from people who are passionate about their work and align with our values. Qualified applications will receive consideration for employment without regard to their race, colour, ancestry, religion, national origin, sex, sexual orientation, gender identity, age, citizenship, marital, disability, or veteran status. Whoever you are, if you're a curious, caring, and authentic human being who wants to help push the boundaries of what's possible, we want to hear from you.

Internal pay equity across departments is crucial to our global compensation philosophy. Grade level and salary ranges are determined through interviews and a review of experience, education, training, knowledge, skills, and abilities of the applicant, equity with other team members, and alignment with market data.

Quantexa is committed to providing reasonable accommodations in our talent acquisition processes. If you require support, please inform our Talent Acquisition Team.

Start. don't stop - Apply

Marketing Operations Manager

Quantexa
London, UK
Full-Time

Published on 05/10/2024

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