Marketing Operations Manager

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Job Title: Marketing Operations Manager

Reporting to: Growth Director

Location: London

Contract Type: Full time, 37.5 hours per week

About Us:

ME+EM is one of the UK's fastest-growing luxury fashion brands. As a direct-to- consumer business we operate in a truly omnichannel way, with an extremely successful online store, monthly mailings and stores in London, Edinburgh and concessions in Harrods and Selfridges. Our exciting growth continues in spring 2024 with the opening of our first US stores.

At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding.

Our office and stores are always busy and fast paced, but we work just as hard to make sure it's fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming and ensure that everyone's hard work is rewarded. It takes all these things to build a strong, successful business and our door is always open to new talent ready to contribute to our growth and evolution.

About the Role:

We are looking for a Marketing Operations Manager who will focus on marketing strategic planning, briefing, campaign planning, execution and optimization and budget and timeline management. You will Support Growth Director and Brand Director in developing campaign programming strategy, including implementation of testing, audience strategy and measurement plans for paid channels and biddable retail media (OOH).

Responsibilities:

• Lead end to end campaign management across planning, execution, optimization and reporting (minimum 2x brand campaigns per year), ensuring the ongoing success of campaigns.
• Support in creating framework to outline the campaigns objectives, media channels & KPIs
• Lead briefing for creative, media and marketing agencies alongside Brand Director and Growth Director
• Design and communicate processes and ways of working with both internal and external stakeholders to ensure efficient delivery of ME+EM brand campaigns
• Ensure projects meet kick off and go live deadlines, in line with production goals and are delivered on time and within budget.
• Holistic post campaign analysis, working with external agencies and internal channel
• Specialists and putting forward strategic recommendations on how to drive better campaign effectiveness in the future
• Support top line revenue growth by consolidating recommendations on tactical media plans for ME+EM, working closely with external agencies and Growth Director and Brand Director
• Support in improving operational processes and ways of working between Creative, Brand & Marketing teams
• Collate all department roadmaps, working closely with owners to prioritise, scope and deliver key projects.
• Support channel leaders to launch new marketing channels, including developing test plans, organising resources, designing measurement frameworks and writing business cases
• Support in the production of presentations for key meetings and strategic documents
• Collaborate with Analytics Manager to ensure our Data Stack supports the needs of the Marketing Department, including writing briefs for analyses and dashboards
• Lead special projects with Key Stakeholder, e.g. VIP program, customer research, etc.

Skills:

• Have experience in working with external agencies on brand campaigns and activations, ability to negotiate contracts, act as the main POC and build strong relationships with them
• Proven knowledge of ad servers and web analytics tools
• Ability to work comfortably and collaboratively within a team environment but autonomy and proactiveness to lead own projects and a certain ability to influence internal And external stakeholders
• Some fashion sensibility or brand / client-facing experience
• Other key skills: strategic and critical thinking, attention to detail, organisational skills, stakeholder management, communication skills, good with ambiguity

Employee Benefits:

• 33 days annual leave for full time employees (25 days holiday + 8 bank holidays)

• A day off to celebrate your birthday.

• Pension Scheme

• Group Life Insurance

• Employee Assistance Programme (EAP)

• Length of Service Award

• Refer a Friend Scheme

• Staff uniform for retail employees

• Generous Staff and Friends and Family Discount

• Annual Volunteer Day

• Cycle to Work Scheme

• Tech Scheme

• Eye Care Vouchers

• Real Living Wage Employer

• Employee led committees

• Social events and biannual parties

• Enhanced maternity and paternity package after 2 years of service.

ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities' employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for opportunities within our company.

Please email [email protected] should you require any adjustments needed to take part in this recruitment process.

Please note, due to the large number of applications we receive, we can only reply to those that are successful to the next stage.