Marketing Operations Manager

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Company Description

As part of De Beers Group, we are The Home of Diamonds since 1888, bringing our pioneering diamond perfection to our clients through over 30 stores and a worldwide digital presence.

At De Beers Jewellers we are committed to guiding individuals on their personal journey of discovery. Harnessing nature's finest work of art, De Beers Jewellers hand select the rarest natural diamonds, creating distinctive designs, each as unique as its wearer.

The key to success within our brand is an attitude of excellence, passion and delivering for our clients. We seek motivated, ambitious people who will thrive in an environment which fosters collaboration, inclusivity and creativity.

Job Description

Context & Purpose

The role is responsible for leading the coordination of the development and coordinating the execution of our global marketing calendar and roadmap and global 360 campaigns and guiding the measurement of their effectiveness.

The role will ensure we have the right inputs into our global marketing calendar, roadmap and 360 campaigns and measure their outputs in context of contribution to delivering our commercial goals and marketing strategy.

As a new De Beers Jewellers Marketing function the individual must be comfortable with defining ways of working for 360 campaign development, management and for measuring campaign effectiveness, including training teams on these and identifying opportunities to continuously improve these to drive efficiency and effectiveness.

The ideal candidate is client centric, passionate about retail and luxury, able to pull together cross-functional inputs into clear plans and briefs, experienced in engaging and inspiring matrix teams and driving collaboration and has proven ability to lead multi-brand, multi-channel and multi-market campaigns driving consumer acquisition and engagement. They are interested in working in a Global organisation, a proven problem-solver, have strong attention to detail and have the ability to always think one step ahead.

Responsibilities

Global Marketing Calendar and Project Roadmap

• Work with cross-functional teams to annually plan, develop and agree the global marketing calendar and project roadmap with a focus on the next 12-months, but with a 3-year outlook ensuring strong alignment with our commercial objectives and goals.
• Act as the single point of contact for the global marketing calendar and project roadmap and ensure that progress against these is reported at our monthly meetings and performance at our quarterly meetings.
• Adopt an always-on approach towards identifying and implementing opportunities to optimise the effectiveness of our global marketing calendar and project roadmap.

Global Marketing Effectiveness

• Input into the design, development and training of our team on our global marketing effectiveness methodology.
• Work with cross-functional teams to plan, develop and agree action plans to respond to marketing effectiveness insights with a focus on optimising global campaigns, but feeding these into the wider marketing calendar and roadmap.
• Act as the single point of contact for marketing effectiveness and ensure that progress is reported at our monthly meetings and performance at our quarterly meetings.
• Adopt an always-on approach towards identifying and implementing opportunities to optimise the effectiveness of our marketing methodology.

Global Marketing 360 Campaign Management

• Collaborate the team to design, develop and train our team on our global 360 marketing campaign critical path covering campaign planning, campaign brief development, concept testing, production, consumer engagement and post launch optimisation and evaluation.
• Utilise Asana to manage the 360-marketing campaigns critical path and train cross-functions on the platform to ensure all campaign related information such as briefs, and plans are held in one place.
• Work with cross-functional teams to plan, develop, agree and coordinate 360 marketing campaign plans and briefs with a focus on global campaigns, but ensuring strong alignment with local market campaigns and activations.
• Act as the single point of contact for global 360-marketing campaigns and ensure that progress against the campaign plans and briefs are reported at our monthly meetings and performance at our quarterly meetings.
• Adopt an always-on approach towards identifying and implementing opportunities to optimise the effectiveness of 360 global campaigns

Qualifications

• Proven experience within Marketing strategy and operations, with strong experience / appreciation of luxury market - to both deliver on the existing marketing, new business and content strategy, and work with the wider business to refresh and refine.
• Strong analytical skills and ability to interpret data and provide actionable insights.
• Technical proficiency - Broad and deep knowledge of marketing technologies.
• Experience in establishing relationships with other luxury brands in order to co-host marketing events.
• Experience of the jewellery market would be advantageous.
• A degree or relevant marketing qualification is desirable.
• Exceptional time-management skills with ability to effectively multi-task in a deadline driven environment.
• Proactive in nature - you're always thinking one step ahead & presenting new ways of achieving objectives.
• Passion for the luxury industry.
• Resourceful, flexible, proactive, creative, team-player.
• Build strong, personal and effective working relationships.
• Take risks and adapt in a fast-paced environment.
• Work self-sufficiently with excellent attention to detail.

Additional information

• A great working environment
• Fantastic pension scheme
• 27 days of holiday + bank holidays with the opportunity to buy or sell 5 more days
• Private Healthcare
• Mental health is a top priority for De Beers Group - we offer free subscription to Headspace and have mental health first aider
• Competitive salary
• Your Choice membership discounts
• Employee share schemes
• Free breakfast & lunch at onsite restaurant
• Free onsite gym and discounted Nuffield membershipe
• Staff discount
• Flexible benefits package

Who we are

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature's most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant - for our people, our customers and the world around us. Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines, operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe, sustainable future for De Beers Group's people, shareholders, communities and partners.

Safety

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.

Building Forever

Sustainability is at the heart of our decision-making - it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities and earn consumers' trust in our diamonds that they can wear with pride.

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications

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