Marketing Operations Business Development Leader
About the job you’re considering
Capgemini’s Connected Marketing Operations practice sells and delivers Marketing Operations services to its top clients. Our portfolio of services is focused on delivering the latest and best in Content Operations, Campaign Management and Performance Marketing solutions to drive marketing and sales outcomes for the clients.
We are looking for a results-oriented leader for driving portfolio growth and acquiring new clients in the UK & European countries. If you are driven by a hyper growth challenge and love to wow the clients with your innovative solutions, then this is just the right leadership role for you!
Hybrid working: The places that you work from day to day will vary according to your role, your needs, and those of the business; it will be a blend of Company offices, client sites, and your home; noting that you will be unable to work at home 100% of the time.
If you are successfully offered this position, you will go through a series of pre-employment checks, including: identity, nationality (single or dual) or immigration status, employment history going back 3 continuous years, and unspent criminal record check (known as Disclosure and Barring Service)
Your Role
Go to Market and Sales Activation
• Define go-to-market plan for acquiring new clients and execute the plan in collaboration with Capgemini
sales and account development teams.
• Drive end to end presales activities, including prospect identification, pitch creation, proposal submission, pricing and making client presentations, throughout the sales cycle and leading up to deal closure.
• Work with the UK/Europe Head of GTM and presales teams throughout the client acquisition cycle to shape new offerings and drive growth.
• Be responsible for achieving bookings and sales targets for Marketing Operations European market.
Offer Development and Thought Leadership:
• Develop value propositions on various marketing topics from our extensive portfolio, such as: Content Services, Campaign Management and Marketing Analytics, etc. for various clients & prospects.
• Develop thought leadership and POVs to position the offer with internal and external audience.
• Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams
• Develop a network industry connections and analyst bodies to drive positioning studies and outcomes
Solutioning and Transformation Projects
• Work alongside the solutions team, to design solutions, pricing and delivery models and participate in client pitches and various sales actions to close the deal
• Set up and drive short term P&C/Advisory/Transformation projects and manage client relationship
Your Skills and experience
• A proven track record of driving portfolio growth through active selling & pitching activities leading to bookings and revenue outcomes for related Digital Marketing solutions
• A solid prospecting background to include proposition building or leading the RFP process – experience of driving development of £5 million pipeline (minimum) or experience of having supported large scale deals
• Experience working in a large or global matrix organization preferably with a B2C brand(s) in Consumer Products, Retail.
• Working knowledge marketing and digital marketing from either a delivery perspective or from client or agency side
• A creative individual able to identify challenges and generate innovative marketing ideas for the client from your own knowledge of marketing operational challenges
• Continuous learner who is willing to learn and remains open to new ideas and thinking.
You can bring your whole self to work. At Capgemini, stiving for equity, diversity and inclusion is part of everyday life and will be part of your working reality. We have built an inclusive and welcoming environment, for everyone.
What does ‘Get The Future You Want ‘ mean for you?
You’ll be bringing your unique skills and perspectives to the team, inspiring and taking inspiration from your teammates as you unlock value in everything you do. You’ll be joining a professional community of experts, who have got your back and will support you, every step of the way.
You’d be joining an accredited Great Place to work for Wellbeing in 2023. Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained ‘Mental Health Champions’ across each of our business areas, and we have invested in wellbeing apps such as Thrive and Peppy.
You will be joining one of the World’s Most Ethical Companies®, as recognised by Ethisphere®. We live our values by making ethical business choices every day. Working ethically is at the centre of our culture at Capgemini, meaning you will be helping to create a future we can all be proud of.
Why you should consider Capgemini
Growing clients’ businesses while building a more sustainable, more inclusive future is a tough ask. But when you join Capgemini, you join a thriving company and become part of a diverse collective of free-thinkers, entrepreneurs and industry experts. A powerful source of energy that drives us all to find new ways technology can help us reimagine what’s possible. It’s why, together, we seek out opportunities that will transform the world’s leading businesses. And it’s how you’ll gain the experiences and connections you need to shape your future. By learning from each other every day, sharing knowledge and always pushing yourself to do better, you’ll build the skills you want. And you’ll use them to help our clients leverage technology to grow their business and give innovation that human touch the world needs. So, it might not always be easy, but making the world a better place rarely is.
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
Get the Future you want | www.capgemini.com