Marketing Manager - Writing (Fixed-Term role)

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Job ID: 2415

Alternate Locations: United Kingdom-England-London; United Kingdom-England-Cheadle

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Position Overview:

12-month contract, based in either London or Manchester.

As the Marketing Manager within our Writing team, you will manage category, innovation and marketing activities for a portfolio full of iconic brands - including (but not limited to) Sharpie, Berol and Paper Mate - across the region.

Translating & implementing global strategies for specific regions to grow business success by partnering with global brand teams, you will have experience in optimising a portfolio assortment, including new product development and localised packaging.

Responsibilities include (but are not limited to):

• Conducting performance analyses to identify growth opportunities, providing actionable recommendation.
• Supporting with the regional marketing plans, aligned with goals and priorities for the region.
• Defining and managing the regional portfolio assortment, including new product development and localised packaging.
• Executing regional brand, distribution, and merchandising strategies, developing and deploying brand playbooks and selling decks.
• Developing and executing consumer communications to drive purchase intent and enhance brand appeal.
• Tracking brand performance, and adjusting marketing approaches based on ROI and other performance metrics.
• Managing 1 direct report.

Key Qualifications:

• Proven experience in brand management, trade/channel management in retail and online platforms.
• Background in FMCG/CPG (or related sector) preferred.
• Proficiency in using tools such as ACNielsen, Circana, and NPD for business performance analysis.
• Strong ability to leverage consumer insights and analytics to drive brand growth

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.

Date Posted: Nov 20, 2024