Regional Marketing Manager, UK & Europe

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Job Description
Our client is one of the leading multinational conglomerates.

Position Summary

Accountable for leading the development and execution of marketing strategies and initiatives across the United Kingdom and Europe. This role contributes to driving business growth, increasing revenue, and strengthening market leadership in alignment with overall organizational objectives.

Key Accountability

• Fully own end-to-end marketing initiatives and lead cross-functional collaboration to deliver success.
• Strategize, develop, plan, and lead integrated marketing communication initiatives aligned to business objectives, both financially and non-financially, given clear targets and KPIs.
• Develop and execute the annual marketing plan, go-to-market plan, and strategy in collaboration with other teams, both external and internal stakeholders.
• Drive and manage strategic business partnerships, ensuring partnerships continuity and measuring their impact on business goals.
• Lead and work with internal cross functional team and external parties in integrated marketing communication initiatives to achieve the set objectives by ensuring the right media touch-points to reach the right audience at the right time with the right content.
• Collaborate with the Senior Manager to design effective integrated marketing communication plans that translate into achieving business objectives. This includes ensuring briefing to internal and external team are done adequately, setting campaign objectives and measurements, identifying target audience, budget allocation, planning and implement marketing campaigns, optimizations, and post campaign review.
• Work with Marketing Leadership to design and improve current processes and ways of working, and ensure adherence to deliver marketing initiatives success.
• Foster strong working relationships with internal stakeholders and external partners, including creative team, digital marketing, media agency, PR agency, and corporate communication teams.
• Lead continuous improvement and manage change through planned and ad-hoc marketing initiatives.
• Track, monitor, and deliver weekly, monthly, and quarterly performance targets.
• Manage and be accountable for local agency performance.

Requirements

• Bachelor's degree in Marketing, Business Management, or a related field is preferred.
• Minimum of 7 years' experience in marketing, preferably within the travel, tourism, or aviation industry.
• Proven experience in integrated marketing communication strategy and execution.
• Experience in digital performance marketing, from planning to execution; familiarity with digital advertising platforms is an added advantage.
• Strong expertise in integrated marketing communication planning across all consumer touchpoints, with a solid understanding of both traditional and digital channels.
• Comprehensive understanding of the full consumer funnel, with hands-on experience in optimizing digital conversion campaigns.
• Knowledgeable in website property taxonomy and digital performance metrics, including Cost Per Mille (CPM), Cost Per View (CPV), Cost Per Lead (CPL), Conversion Rate (CR), Engagement Rate (ER), and viewability, with a clear understanding of the factors impacting performance.