Marketing Manager, Middle East

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Company Description

Job Description

Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in-store, digital, social, event marketing and PR channels brings our brands' vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.

The Middle East Marketing Manager will build brand awareness and consideration for Abercrombie & Fitch Co. brands (Abercrombie & Fitch, abercrombie kids, Hollister, and Gilly Hicks) across the Middle East region. This role will team up with internal EMEA Marketing and Product teams along with our external regional partner to develop and bring locally relevant regional campaigns including influencers, social media, and in-store marketing to life.

This job is located at our Regional Head Office in London, England.

What Will You Be Doing?

• Partner with internal and external stakeholders to build a localised Marketing strategy for the Middle East region and activate tactics across markets
• Develop seasonal marketing messaging that will resonate with target customers in each market within the region while maintaining global brand consistency
• Partner with the EMEA Product & Planning teams to maximise key regional product priorities and key promotions with Marketing support
• Ensure activation excellence and brand-right execution across relevant channels (including influencers, PR, media, stores, and events)
• Support Middle East ecommerce with brand content
• Partner with Global Marketing teams to secure Middle East usage rights for any relevant seasonal brand assets
• Manage Middle East Marketing budget, including monthly forecasting and invoice processing
• Provide regular visibility to internal parties on all Middle East Marketing progress and results
• Travel regularly to relevant markets (including UAE, Kuwait, Saudi Arabia, Qatar, Bahrain, Oman)

What Do You Need To Bring?

• Bachelor's Degree in Marketing or equivalent, Advertising or related field required
• At least 5-7 years of Franchise channels experience, with evidence of having delivered 360° brand campaigns via Franchise partners
• An in-depth understanding of the Franchise channels with experience working on Franchise on a global brand (across multiple markets)
• Strong commercial acumen & Excel skills
• Experience having worked in a fast paced, multi-channel, retail environment
• Experience working collaboratively with Franchise partners to build relationships and successful brand campaigns
• Strong verbal and written communication skills for stakeholder management across levels within an organisation
• Customer-focused approach
• Experience in the Middle East advantageous but not required

Our Company

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we're here for our associates, customers and communities on the journey to being and becoming who they are - and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.

Our Values

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work™ Certification, as well as being a 2021 recipient of Fortune's Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We're proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company's culture and values, but most importantly - with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive Bonus Program
• Paid Time Off and Work From Anywhere Flexibility
• Paid Volunteer Day per Year, allowing you to give back to your community
• Merchandise Discount
• Medical, Dental and Vision Insurance Available
• Life and Disability Insurance
• Associate Assistance Program
• Paid Parental and Adoption Leave
• Access to Carrot to support your unique parenthood journey
• Access to Headspace dedicated to creating healthier, happier lives from the inside out
• Opportunities for Career Advancement, we believe in promoting from within
• A Global Team of People Who'll Celebrate you for Being YOU

Job Description

Qualifications

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

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