Marketing Manager, Lead Generation—Events and Partnerships, Amazon Shipping
DESCRIPTION
Are you interested in creating the future of e-com delivery? Our team is changing the way we interact with customers around the globe and building a new, emerging business in shipping to solve some of the biggest logistical opportunities facing not just Amazon, but the entire industry.
We are looking for a highly driven and entrepreneurial Marketing Manager, with focus on industry events and partnerships, to drive the growth of Amazon Shipping in Europe. The ideal candidate will be a highly analytical and hands-on problem solver with a proven track record of successfully managing B2B lead generation through industry events and partnerships.
You will use your experience to manage virtual and in-person UK/European industry events that attract and engage enterprises and large e-commerce retail organizations; as well as internal/external business partnerships. You must bring the creativity and agility required to differentiate Amazon Shipping in a dynamic and rapidly changing environment. This role operates cross-functionally with key stakeholders such as our internal business development, PR, integrations and legal teams.
Key job responsibilities
• Support strategy, development, and optimization of field marketing events and internal/external campaigns in order to accelerate lead readiness for sales teams.
• End-to-end management of event/campaign projects, budgets, and timelines.
• Work across a dynamic ecosystem of stakeholders to help define, develop, and implement integrated campaign strategies.
• Partner with external agencies in support of event management and execution.
• Dive deep into data with reports and dashboards to provide visibility into campaign results, and effectiveness.
• Provide clear and concise documentation for stakeholder teams that outline strategy, tactics, goals, and performance for campaigns.
Basic qualifications
• Degree in business, marketing, technology, or relevant field of study
• 5+ years of experience in B2B Marketing, preferably demand generation and/or events and partnerships
• Experience working with marketing tools including email, CRM, and marketing automation platforms; such as Pardot and Salesforce
• Experience with project management
• Experience tying marketing programs to ROI metrics
• Experience in a start-up/high-growth environment
• Analytical tendencies with a natural curiosity to measure, test, learn, and iterate to get the best results possible
• Not afraid to try new things
• Ability to operate in a self-service environment
BASIC QUALIFICATIONS
- Experience in developing and managing acquisition marketing or channel programs
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
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