Marketing Manager - France
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Got Drive? Join AnyVan as we make moving anything, anywhere miles better and build a career that moves just as fast.
Back in 2009, our CEO Angus saw half-empty vans everywhere and knew there had to be a better way! That's how AnyVan began. He set out to create the world's most efficient logistics technology and help halve the number of wasted miles by filling those empty vans.
Since then we've become the nation's favourite way to move, with over 150k five-star reviews and 5 million customers in the UK and Europe. Our team of 400 AnyVanners across London, Cape Town and Bogota is proving that moving doesn't have to cost the earth by helping save 8,520 tonnes of Carbon each year.
Our marketing team is looking for a Marketing Manager to lead Anyvan's marketing efforts in France. This is a pivotal role for AnyVan's international expansion and will be responsible for making sure our brand finds its core customer base - and grows fast.
This role will bring customer insight, deep market knowledge and broad channel expertise to deliver effective campaigns that reach new customers and help drive conversion. It requires a mix of strategic thinking and hands-on execution, supported by the wider marketing function.
What you'll be doing:
- Define and execute the go-to-market strategy for France - identifying market opportunity, key audiences, core messages and channel mix - with support from the Head of Brand and CMO.
- Be the voice of the French customer internally, using data and insight to shape the proposition, tone and localization.
- Lead ongoing market activation and campaign delivery with direct responsibility for brand, content, influencer and PR channels.
- Work with our data and finance teams to ensure all activity is measurable and driving incremental revenue, and lead on reporting back to the business.
- Develop, either yourself or working with freelancers, creative and compelling content across the customer journey for a wide range of marketing channels, ensuring local relevance and brand consistency.
- Lead our local PR and influencer channel activity, generating and implementing campaigns that support our marketing strategy.
- Coordinate closely with internal teams to ensure centralized functions, including CRM, product marketing, partnerships, SEO and paid social, are executed effectively within a local context.
- Proactively propose strategies and tactics to optimize marketing efforts, in line with business objectives.
- Contribute towards campaign ideas, as well as brief and feedback on creative with customer insight and brand expertise.
Skills and experience you'll need to be successful in the role
- Solid experience launching direct-to-consumer tech businesses in the French market. Bonus points if you've worked in a scale-up.
- Exceptional written and verbal communication skills in both English (fluent) and French (fluent).
- Natural storytelling ability, with experience writing long and short-form copy in French.
- Broad marketing channel exposure, with direct responsibility for PR and influencer marketing. Knowledge of SEO and partnerships is a plus.
- Strong experience measuring campaigns against commercial goals and understanding the impact on revenue.
- Fantastic project management skills, balancing organization and speed of execution.
- The ability to collaborate and influence - you'll need to gain buy-in from, and manage relationships with multiple stakeholders across the business.
- A hands-on, can-do attitude. You're someone who's self-motivated, embraces responsibility and knows how to drive results.
- An appetite to learn and be part of a two-way feedback culture.
- The ability to commute to our offices in Hammersmith at least 3 days a week.
- A strong alignment with our company values and able to make an impact!
- Please note we are unable to offer visa sponsorship for this role. All applicants must be currently located in and fully eligible to work in the UK without any visa support.
What We Offer:
Competitive Salary - Highly competitive salaries
Generous Time Off - 25 days +public holidays, Christmas Eve on us, Long-service perks capped at 30 days.
Health & Wellbeing - On-site gym, Membership with Vitality, Enhanced sick pay
Future Ready - The People's Pension (5% you, 3% us)
Family Support - Enhanced maternity pay
Easy Travel - 2 minutes' walk from the tube, Octopus Electric Vehicles, a Cycle to Work Scheme with Showers and towels on site.
Daily Perks - In-house barista coffee, free breakfast every day and local discounts
Culture & Community - Weekly drinks, fun socials, and rewards that take you places (literally - last winners hit the Alps)
Career Growth - Join a disruptive technology leader and fast forward your career move
Our company values are:
- Have fun, get it done (work hard play hard, satisfaction in results, do the right thing)
- Progress over perfection (Innovate and disrupt, Curious and adaptable, Work quick, learn quicker)
- One team thinking big (Collaborate and communicate, Celebrate wins , Embrace challenges)
DE&I
We are committed to building an inclusive and diverse workplace where every voice is heard, every perspective is valued, and every individual has the opportunity to thrive. We welcome applicants from all backgrounds to be part of our mission and contribute to our vibrant culture.