Marketing Manager - Events and Social Media

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Overview

Do you want to be help enrich the lives of learners worldwide?

At RM, we've been pioneers of education technology since 1973. We provide technology and resources to the education sector supporting over 10 million students around the world. We work with 28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes worldwide.

What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification, we partner with schools, examination boards, central governments and other professional institutions, to enrich the lives of learners.

The Business has recently laid out a new strategic ambition under a new Managing Director and is in the process of evolving to a matrix operating structure that will drive focus through four lines of business: Managed Services, Software, Hardware and Broadband.

The Role

The Marketing Manager - Events and social media plays an important bridging role between the marketing team and communication team, building our brand and profile, and supporting lead generation, through events and social media activity, critical to achieving our goals.

You will be able to engage with target markets and promote the RM Technology brand identity at in house and industry events, both live and online. You must be at home with identifying and recording key metrics at events and using them to improve future events.

This role reports to the Head of Marketing with a dotted line to the Chief of Communications, and collaborates closely with cross-functional teams, including marketing, sales, finance, and IT, to unlock potential across the funnel and achieve organizational goals. You must have the ability to work with a variety of stakeholders including internal experts, external agencies, customer personnel, Sector Heads and Business Development Managers.

This role requires an analytical mindset, exceptional organizational skills, and an understanding of project management, processes and required outputs.

Responsibilities

Main responsibilities:

Develop and implement event and social media plans:

• Collaborate with colleagues to develop plans that support the wider sales, marketing and communication strategies.
• Understand the needs and trends of different market segments and produce and promote events and social media communications for RM Technology's target proposition(s) at both company and industry events, live and online.
• Develop the RM Technology webinar and live event series to generate leads and to promote the RM Technology brand.
• Maintain and update the organisation's social media profiles and monitor and engage with the online community.
• Communicate plans and resource needs to the Head of Marketing. Adapt if needed to ensure resources, processes and roles are effectively used in accordance with the overall marketing strategy defined by the Head of Marketing.
• Manage budgets, timelines, and logistics for events and social media. Coordinate with vendors, sponsors and partners.

Campaign Development and Execution:

• Create and manage marketing campaigns and initiatives to drive attendance at RM Technology events and engagement at industry events.
• Help in the development of strong relationships with key accounts that are defined as targets.
• Effectively use inbound/outbound channels as well as online and offline marketing tailored to the specific nature of the sector and target markets.
• Work with other specialists within the Marketing Team to ensure campaigns and messages are effectively promoted and supported through digital channels in alignment with the marketing strategy.
• Advise and support use of events and conferences to promote and engage target customers and sectors and demonstrate customer engagement and lead generation.

Sales Enablement:

• With the marketing team, work closely with sales teams to understand their needs and provide relevant marketing materials, content, and resources to support the sales and marketing strategy.

Performance Analysis and Reporting:

• Track and analyse the effectiveness of activities, providing insights and recommendations for optimisation.
• Prepare regular reports and metrics for review with key stakeholders to measure and enhance the effectiveness of activities.

Market Research and Competitor Analysis:

• Stay current with sector trends, priorities, and market dynamics to identify new opportunities and target areas for growth within events marketing and sales.
• Understand the competitor landscape. Review competitor activity at events as well as understanding their products, services and general marketing activities to ensure RM Technology's own offer remains a step ahead.

CRM system and account-based marketing:

• Work with business development teams to ensure CRM systems and content are managed and maintained in line with best practice agreed across the business growth team.
• Maintain a disciplined approach to recording and managing all customer interactions from contact through to pipeline across the target market sectors.
• Make effective use of CRM systems to manage and measure the success of activities, tracing lead generation, qualifying opportunities and highlighting opportunities.

The role and its responsibilities can be expected to evolve across time.

Experience

Skills and Experience

You will have proven experience of:

• Having a collaborative mindset and a track record of aligning internal teams.

You will be:

• A great communicator, able to communicate thoughts succinctly and apply exceptional attention to detail.
• A creative thinking, who will come up with proactive ideas.
• A strong project manager able to manage multiple initiatives at once in a fast-paced, high-growth environment, coping under pressure and working to tight deadlines.
• A collaborator, able to develop relationships with colleagues, work as part of a team, and approach a range of internal and external stakeholders.
• A confident self-starter who can proactively work without continuous supervision, with a proven track record scaling operations that have a measurable impact on revenue growth.
• Data-focused by nature, you'll be analytical and will show that you've a keen focus on metrics, measurement, and optimisation in your previous roles.

You will have:

• Proven experience in marketing, event planning, or related roles.
• Experience of working with marketing and event management tools such as Hootsuite, Dotdigital, CRM systems.
• Great creative thinking, strong communication, presentation, interpersonal and problem-solving skills.
• An eye for detail.
• Degree level qualifications, preferably in a related field, or equivalent experience.
• Strong organisational and project management skills with the ability to multi-task.
• The ability to work under pressure and meet deadlines.

The role and its responsibilities can be expected to evolve across time.

What's in it for you?

At RM we have "My Work Blend @RM" which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations in the UK that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working.

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we're committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.

Unfortunately, we are unable to offer sponsorship for this role.