Marketing Manager, Events

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Introduction

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. Economist Impact creates world-class events that truly bring the content of The Economist to life.

An opportunity has arisen for a highly motivated marketer to join Economist Impact as a Marketing Lead. The successful candidate will be based out of our central London office and will be responsible for strategically planning and delivering cross-channel marketing campaigns to secure sponsorship and delegate revenue for our large-scale events portfolio.

This is a rare opportunity to join an ambitious and dynamic team looking to double its growth in the next financial year. The ideal candidate is a strategic thinker who can interpret data to make recommendations and has a proven track record driving sponsorship revenue and generating leads.

Accountabilities

How you will contribute:

• Develop effective marketing strategies to generate sponsorship leads to attract new business
• Collaborate with the commercial department to develop marketing campaigns that generate sales leads and drive attendee registration.
• Plan and execute multichannel visprom and exprom marketing campaigns to generate and nurture leads using a range of channels (web/email/print campaigns, telemarketing, social media, PPC, etc.)
• Create marketing collateral and sales enablement materials
• Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget-setting process
• Manage marketing partner relationships with external media publications, and industry and professional associations
• Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience
• Monitor, track, and provide analysis to help measure the effectiveness of campaigns, creating a continuous feedback loop to management on key customer behaviours and engagement trends
• Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs

• and customer level

Experience, skills and professional attributes

Experience skills and professional attributes

• Proven marketing and lead generation experience (with preference given to those with conference marketing experience and industry events)
• Proven experience working with sales teams and creating and implementing shared processes and strategies to deliver sponsorship revenue growth
• Team player and excellent stakeholder management skills
• Excellent time management and the ability to manage numerous projects simultaneously
• Excellent strategic thinking and problem-solving abilities.
• Proficiency in digital marketing tools and platforms.
• Exceptional copy-writing skills and English both written and spoken
• Analytical mindset with the ability to use data to make informed decisions.
• Creative thinker with a passion for staying ahead of industry trends.
• Self-motivated, naturally curious and a strong sense of personal accountability
• Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress
• Driven to explore new marketing tactics and optimise traditional channels
• Commercially minded and highly motivated to exceed targets
• Campaign tracking, reporting and analytical skills at campaign