Marketing Manager - Events

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The Drum is a leading global publisher for the marketing and media industries. Our mission is to help our 1.2-plus million readers and customers prepare for what's next. We provide actionable insights, guidance, inspiration, and solutions. Each day we offer a deeper take on what's important for our community-of thinkers, doers, creators and innovators. We aim to be their global solutions source, helping them solve the problems they face every day.

We do this via the drum.com, where as well as delivering great content, we host conferences and industry awards, provide content publishing solutions, access to exclusive networks, bring together buyers and sellers of marketing services and share valuable research and insights.

Our team works across our key global markets, from offices in London, Glasgow, New York, Singapore, and Mumbai.

Reports to: Managing Director of Events

Role Overview:

In the events team, the Marketing Manager will collaborate with the Managing Director of Events, directly manage the Marketing Events Executive, and cross-departmental teams to achieve company goals. This role requires a methodical, commercially-minded approach to drive engagement, conversion, and retention in line with revenue targets. The Marketing Manager will develop and execute marketing strategies, analyze data-driven results, and ensure successful event participation and audience engagement.

Key Responsibilities:

• Develop and implement marketing strategies with the MD of Events, utilizing various channels such as social media, email, advertising, and partnerships.
• Target top-tier award candidates in line with business priorities.
• Organize and maintain data sets for awards and conferences.
• Recommend budgets for multi-channel marketing efforts.
• Support and oversee the marketing executive's activities.
• Write and proof email communications and website copy.
• Ensure timely preparation of sales materials.
• Monitor award entries and collaborate with stakeholders to ensure quality submissions.
• Promote judges and sponsors with the events content team.
• Establish partnerships to expand audience reach.
• Track and report on campaign effectiveness.
• Attend and support awards and events.

Requirements

• Minimum 4 years of marketing experience, ideally in Publishing, Media, or Marketing sectors.
• Understanding of the B2B sector.
• Strategic thinker with the ability to plan long and short-term.
• Excellent written and verbal communication skills.
• Proven ability to create and manage event concepts.
• Understanding of customer journeys before, during, and after events.
• Ability to manage multiple projects simultaneously.
• Strong problem-solving and interpersonal skills.
• Creative thinker with analytical and numerate abilities.
• Self-disciplined, self-motivated, and calm under pressure.
• Confident and proactive.

Benefits

• We work on a hybrid model to ensure you get the best of both worlds - a few days a week in our Shoreditch office and the rest from home.
• 28 days annual leave
• Got that Friday feeling? We do too - we finish early every Friday!
• People come first at The Drum and so when we achieve our financial goals, we share the profits with the whole team.
• Love events? We have an entire building dedicated to hosting some of the industry's best events, with its own bar and roof terrace! You get VIP access.
• We love to hire super-talented people and we've created a Mentoring Scheme to support your development.
• Supporting others is important to us and we encourage you to do the same with 2x paid charity volunteering days each year.
• We have a Culture Club to be proud of. We host a variety of fun social events, from axe throwing to book clubs and bake offs to name a few.
• We all feel under the weather from time to time but fear not, we provide Enhanced Sick Pay for all our staff.
• Having a "should have gone to Specsavers" moment? Our free Eyecare Vouchers will come in useful.
• Starting a family? Enjoy our Enhanced Family Leave.
• Company Pension for when it's time to kick back and relax.
• Generous Employee Referral Bonuses.
• Cycle to work scheme.
• A creative and engaging company culture right across the business.

Who We Are

We believe that marketing can change the world for the better and that our mission is to help marketing professionals around the world to learn, make better decisions, make better marketing and be more successful.

Our vision is to create the leading destination for marketing insights in the world with a particular focus on brand decision-makers. We think of our audience first, use data intelligently, build on our innovative product range and love using the foundation of our industry - creativity.

With bases in London, Glasgow, New York, Mumbai and Singapore, we inform and inspire readers with content around pillars of content: marketing, creativity, agencies, media, technology, sustainability.

We curate valuable insights in various ways:

• Via our team of journalists
• From the best-in-class work identified through our award shows
• From user-generated content via Open Mic and The Drum Network
• Via content co-created with our clients
• Through the ratings we gather from marketing services buyers on The Drum Recommends.

We deliver it to our audience through multiple channels: articles and reports; TV; audio; live in person at The Drum Labs and elsewhere; online networking/meetings; at industry events.

Our Mission, Vision and Values

Our MISSION is to help marketing professionals around the world to learn, make better decisions, produce better marketing, and be more successful.

Our VISION is to be the world's leading destination for marketing knowledge, by focusing on our audience, providing data and insights, and creating a platform for recognising success. Our global awards program, TV channel and innovative product range will support the foundation of our industry - creativity.

Our VALUES:

• We aren't happy until we've done what we said we would
• We have high standards
• We only make decisions and conduct ourselves in ways we would be proud to share
• We like to shake things up, but will never be nasty
• We are always a pleasure to work with
• We relish a challenge
• We rejoice in achieving things together
• We go out of our way to give others a leg up