Marketing Manager, Brand

About the roleAs a Marketing Manager, you will manage and develop end to end marketing campaigns to address specific business or customer objectives across John Lewis. This role sits within our Marketing team who are responsible for leading and delivering brand, seasonal and category campaigns.

You will own the marketing activity E2E (from brief to development, delivery and measurement) and in service of delivering the marketing strategy. You will work closely with our in-house creative team and external creative and media agencies to develop and deliver TTL marketing plans for your area of expertise (brand, category etc). You'll be a brilliant team player, bringing your specialist knowledge to work collaboratively with internal teams to ensure the optimum mix of paid media and owned channels to achieve campaign objectives

You'll be highly organised, adept in working with insight and customer segmentation, always with an eye on driving effective campaign outcomes. Accountable for the development and delivery of end to end campaign activity across Customer and Marketing touchpoints. You will manage the total campaign budget and ensure the budget is allocated to deliver the max ROI and delivers against the campaign objectives,

You will have a thorough understanding of and a passion for marketing, making use of a variety of marketing best practice to meet objectives set. You’ll be obsessed with customer behaviour and motivation. You'll have strong commercial acumen, natural ability with insight and data and work well under-pressure. Your ability to deliver compelling presentations will be regularly used and you will be a collaborative and proactive team member, forming part of matrix business and marketing teams to create campaigns which are bigger than the sum of the parts.

• Expected salary - £42,700 - £50,000 (dependent on experience) 

• Contract type - This position is a Secondment/Fixed Term contract until March 2026 contract

• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Brand Marketing team are in the office for a minimum of one day per week (Thursdays) to connect as a team, with additional days on an ad-hoc basis to attend meetings, shoots, etc. 

• Location - Pimlico Head Office. 

Key responsibilities

• Accountable for campaign management and delivery across a dedicated area of the marketing team. This could be in any area of John Lewis and or the Partnership. 

• Work with the Senior Marketing Manager to ensure the consistent implementation of marketing activity. Escalate risks and take decisive action to quickly resolve decision blockages; challenge where necessary

• Brief and influence channels and agencies to secure the best plan for your campaign

• Set and communicate a clear and compelling vision for the resulting customer experience in-store, online and across marketing channels including clear, trackable customer objectives that will enable success of activity to be evaluated.

• Develop and implement the plans for individual advertising campaigns as part of the overall advertising & marketing strategies.

• Support the planning and development of big moment brand advertising campaigns in order to build brand awareness and consideration for John Lewis.

• Actively liaise with the relevant internal teams on the specific selection of products to feature in advertising, to ensure all claims are 100% accurate & true. Ensure accuracy of all claims & supporting terms & conditions are fully compliant with the CAP & ASA codes. 

• Ensure all stakeholders are consulted at every relevant stage of the process as appropriate and informed of the final plans to ensure smooth delivery of campaigns.

• Evaluate and make recommendations on creative concepts and final creative and media plans and ensure they are approved by the relevant stakeholder. Manage the production process to ensure the final ad delivers against quality expectations, remains within budget and meets its objectives.

• Manage the media planning process throughout planning, booking and delivery. Ensuring each media plan is fully evaluated and reach, frequency, standout & ROI are maximised. Trial & review new media channels.

• Proactively seek out and build relationships with internal channel specialists, in-house content and design teams, commercial counterparts and external agencies. 

• Plan, forecast and report on campaign budget and performance

• Effective management of Oracle financial processes. Responsible for processing, monitoring & reporting against requisitions, purchase orders & invoices including amending PO amounts & finally closing POs upon reconciliation. Provide financial reports on a regular basis in advance of period end to the team. 

• Act in accordance with the Partnership’s purpose and democratic principles, constructively participating in co-ownership, and demonstrating to customers and each other that it is a better way of doing business. Share your knowledge, experiences, ideas and opinion to improve the Partnership, speaking honestly and frequently.

• Invest in your personal and professional development to achieve your potential, by doing more, doing better, or doing different. Continuously engage with and actively contribute to your Profession.

• Take responsibility for actively engaging with change

Essential skills/experience you’ll need 

• Previous Marketing experience, ideally in a consumer brand

• Proven experience of working with creative/media agency partners and in-house teams to deliver campaigns

• Evidence of developing creative ideas, working with content leads to produce bespoke campaign assets, including stills and motion shoots

• Understanding of omni channel marketing 

• Commercial awareness with accurate forecasting and budgeting, overseeing significant marketing investments. 

• Evidence of customer orientation, effective stakeholder management, planning and prioritisation

• Evidence of analytical thinking and ability to interrogate and interpret data from multiple sources

Desirable skills/experience you may have

• Marketing/Business degree or equivalent

• Chartered Institute of Marketing Diploma

• Experience in homewares/furniture or technology retail is advantageous

• Experience managing supplier relationships, working with third party

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About The Partnership

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.

As Partners, we make all the difference. And, we all own it.

Important points to note:

It’s important to note that some of our roles are subject to pre-employment vetting. If required, you’ll find out more about vetting throughout the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays.

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.