Marketing Manager, Audience 12 month FTC

Job Summary:

• Build relevant event marketing strategies to deliver key business objectives and audience goals, with a focus on growth, while understanding the target audience and their behaviors
• Plan and execute integrated marketing campaigns and tactical plans for portfolio of events that delivers paid delegates and free attendees, and adjusting plans based on real-time campaign performance
• Work closely with central teams to set up the event on various CRM systems, platforms and portals
• Analyzing data and spotting gaps in go-to-market strategies and plans
• Use a mix of marketing channels to deliver on objectives and targets of the event
• Analysis and insights reporting from marketing metrics to track ROI
• Provide detailed weekly reporting for stakeholders on event registrations and campaign performance
• Adopt a test and learn approach to understand which channels are performing and optimizing marketing plans
• Manage event marketing budgets
• Build good working relationships with key stakeholders: Sales, Production, Operations, Content, Telesales, Eloqua and Data and VIP teams
• Work with internal and external digital agencies to launch and optimize PPC and SEM campaigns
• Develop a good understanding of all key systems, ensure best practices, continuous improvements, and driving efficiencies
• Defines new and innovative ways to improve campaign, processes and ways of working and champions best practice and innovations.
• Maximizes usage and adherence to Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.
• Support the Senior Marketing Manager to build the overall events strategy and a high performance team

Qualifications

• Ideally at least 3-years working prior campaign experience, forming and executing astrategy and tactical plans that raises awareness,generates interest, engagement andsolicits actionwith hands-on experience of the key digital marketing channels
• Prior audience marketing experience and ability to understand the target audiences, brand propositions and key messages
• Experience with using marketing automation and CRM platforms. Eloqua desirable.
• Experience in working with data platforms and segmentation strategies
• Digital marketing experience - SEO, Google Analytics and paid search
• Experience with CMS platforms and website development
• Strong copywriting and editing skills
• Strong verbal and written communication skills
• Team player that can work collaboratively with all stakeholders
• Analytical & problem-solving capability
• Ability to work under pressure and deliver to timescales
• Proven ability to use initiative when required and go 'above and beyond' in order to deliver event attendee targets
• Self-starter approach to work, with strong attention to detail
• Can-do attitude to deliver results.

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