Marketing Manager (Adviser)

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Job Title: Marketing Manager

Contract Type: 12 Month Secondment

Hiring Manager: Ross Jackson

Recruitment Partner: Angela Darbar

Grade: C1

Location: Edinburgh, Alderley Edge, or London

Working style: Hybrid 50% home/office based

Closing date: 19th December 2024

We are seeking an experienced Marketing Manager to join our Adviser Marketing team on a 12-month secondment. As a Marketing Manager, you will play a crucial role in shaping and delivering the marketing plan to support new business growth for pensions and retirement. This is a dynamic and fast-paced role that requires a strategic mindset, exceptional communication skills, people leadership, and stakeholder management.

This role supports the development and manages delivery of the marketing strategy and plan to achieve Royal London's objectives in the UK adviser market in line with business plan and the wider Brand and Marketing (B&M) strategy. You'll lead the delivery of trading activity in the UK adviser market on behalf of B&M, collaborating effectively with B&M colleagues, , Proposition, servicing and Distribution teams. You'll support the Head of Adviser Marketing in providing marketing direction into the UK business, using data to demonstrate and articulate the effectiveness of B&M's contribution to the business plan. You'll maintain deep audience and market knowledge to bring insights around adviser engagement opportunities into RL and ensure the audience view is embedded in all marketing activity across the funnel (B2B, B2C, B2B2C and B2B2B2C). You'll be responsible for managing a small team of marketing professionals, acting as an advocate and champion of marketing within the UK business.

About the role

• Manage direct reports resource to deliver demands in a way that is optimal from a marketing perspective.
• Support definition and lead on the execution of adviser marketing activities to meet acquisition, retention, and specific audience objectives in line with the UK business plan - this includes Distribution enablement.
• Influence alignment of segmentation, contact/engagement strategy and key messaging with Distribution colleagues, helping to embed an ABM approach.
• Support setting and lead measurement and reporting of stretch objectives, demonstrating a clear line of sight between marketing activity and commercial results.
• Using data and insights continuously test, learn, and optimise marketing activity.
• Lead execution of defined thought leadership and trade advertising activities required to support the UK adviser strategy.
• Ensure Strategic Partnership opportunities are leveraged through our marketing activities.
• Bring marketing expertise into the UK business across b2b, b2c, b2b2c and b2b2b2c specialisms.
• Manage content delivery to support marketing activities - Life stage, proposition, experiential, servicing and regulatory.

About you

• Experience leading the development and delivery of marketing plans across different audiences (including B2B)
• Marketing specialist with advanced understanding of marketing communication tools and techniques
• Strong stakeholder and project management skills.
• Experience of marketing planning and development.
• Analytical and highly numerate
• Experience managing budgets and risks.
• Experience managing people.

About Royal London

We're the UK's largest mutual life, pensions, and investment company, offering protection, long-term savings and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits

Inclusion, diversity and belonging

We're an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected - whatever their background.