Senior Growth Marketing Executive

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Lucky Saint - Senior Growth Marketing Executive

Reporting to: Amy Wisniewski, eCommerce Lead

The Opportunity:

Lucky Saint is on a mission to become the world's defining alcohol-free beer brand, and we're seeking a Senior Growth Marketing Executive to join our team. If you're a data-driven marketer with a passion for building impactful digital campaigns, this role is the perfect opportunity to make your mark. You'll be a key player in our dynamic team, developing CRM and paid social strategies that drive our brand's growth and support our mission to inspire the world to drink better.

Sitting in the DTC team, you'll drive sales through our website and support omnichannel growth via digital campaigns, all while reporting on valuable consumer insights.

A Day in the Life:

Your day might start with an in-depth review of recent paid social results, uncovering insights to inform upcoming plans. You'll optimise our campaigns to minimise CAC before collaborating with the creative team to craft engaging ad concepts. Your afternoon could be spent planning our upcoming CRM calendar, refining the segmentation strategy to maximise both online revenue and consumer value.

Key Responsibilities:

Strategy, Planning & Reporting

• Develop and execute CRM and paid social calendars aligned with key brand events.

• Build detailed performance reports for CRM and paid social channels, providing actionable insights.

• Create and maintain a robust testing roadmap, delivering consumer insights for the wider business.

Paid Social Campaign Management

• Own the paid social budget and acquisition targets for DTC, optimising campaigns and scaling them with data-driven decisions.

• Build and implement testing roadmap, including ad creative and landing page experiments. You'll also work with our creative team to produce highly engaging ads.
• Support omnichannel growth with digital campaigns that integrate seamlessly with brand and trade marketing plans.

CRM & Email Marketing

• Lead a sophisticated segmentation strategy for promotional and editorial content, enhancing engagement and profitability.

• Oversee the DTC email promotional calendar, refining campaign segmentation and offer strategies.

Who You Are:

• 1-3 years of experience in digital marketing/ DTC, with hands-on experience managing paid social and CRM campaigns.

• Highly analytical and results-driven, with a solid understanding of Excel and reporting tools.

• Growth-focused, with a proven track record in experimentation to drive measurable outcomes.

• Strong grasp of consumer lifecycle stages, with a focus on optimising each stage-from reducing acquisition costs (CAC) to maximising Lifetime Value (LTV).

• Self-starter mindset, eager to take initiative and seek out learning opportunities independently.

• Paid social expertise, with experience in building, optimising, and reporting on campaigns using Meta Ads Manager.

• CRM proficiency, with experience in segmentation, building campaigns and creating automated customer journey flows.

• Adaptable and enthusiastic, with a proactive approach and excitement about joining a fast-growing brand.

Desirable:

• Experience using Shopify and Klaviyo

• Familiarity with GA4 (Google Analytics 4)

• Experience forecasting

What's in it for You:

• Salary range: £38k-£42k annually, based on experience

• Annual bonus based on company performance

• Vitality Health Insurance

• 25 days holiday + 8 bank holidays statutory holiday

• Additional enhanced holiday

• 3% employer pension contribution, 5% optional employee contribution

• Life insurance

• Employee Assistance Program

• EMI options

• 20 x Lucky Saint allowance per month

• Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint

• Flexible working (usually three days a week in our office, pub and brand home The Lucky Saint in Marylebone)