Marketing Manager

About the roleAs a Marketing Manager, you will take responsibility for the execution and performance of marketing activity for one or more of the John Lewis Money products across Insurance and/or Credit & Banking.

You will ensure marketing campaigns are executed across multiple channels to an exceptional standard, maximizing marketing expenditure return on investment (ROI) through testing, learning, optimization programs, and customer-centric targeting.

You will demonstrate in-depth knowledge of the Financial Services sector, products and associated regulation, executing best-in-practice and high quality work. You will have the ability to manage customer insights and commercial outcomes.

• Salary range - £48,000.00 - £76,000.00

• Contract type - This position is permanent. 

• Working pattern/flexible working -  The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The team aims for around 1 day a week in the office to connect and on a more ad-hoc basis to attend key meetings.  
   

Key responsibilities 

• Responsible for the execution of projects as designated by the appropriate Marketing Lead or Senior Marketing Manager.

• Execute, manage and optimise integrated marketing activities for the FS Value Streams, ensuring that trading and customer objectives are accurately represented, across agreed-upon channels, including but not limited to Facebook, Instagram, YouTube, Display, SearchAds360, SEO, Affiliates, point of sale/printed collateral, web pages/banners, ATL channels when required, and SFMC newsletters, trigger emails and integrated email campaigns.

• Work closely with the wider Marketing team to align on both bespoke marketing campaign optimisations, as well as end to end customer journeys and trigger strategy/comms.

• Align and target marketing activities based on customer strategy, audience, and behavioral segments

• Champion a customer first approach to support customer, marketing and trading priorities, measured by commercial and engagement KPIs

• Accountable for ensuring accuracy of communications - (in terms of: copy, design, tone of voice, timings and audience)

• Management of budgets, tracking expenditure against the budget and driving efficiencies to maximise ROIs and customer KPIs. Liaises with internal finance teams and planning, as well as external suppliers.

• Ensure timely analysis and reporting in mutually agreed-upon formats and dashboards, leveraging insights to inform future campaigns.

• Identify and spearhead groundbreaking initiatives within the digital performance and personalisation landscape.

• Utilise insights and internal and external networks to remain abreast of critical customer requirements, market conditions, and trends, including technological Advancements.

• Ensure all work adheres to financial promotion regulation and required standards of governance.
   

Essential skills/experience you’ll need

• Proven expertise in implementing marketing campaigns that yield tangible and measurable outcomes.

• Understanding of upper-funnel activities and their pivotal role in optimising overall performance.

• Proven ability to oversee the creative development process for marketing campaigns, ensuring alignment with the target audience's preferences and aspirations.

• Experience leveraging diverse digital marketing platforms to optimise campaigns and incorporate cutting-edge solutions.

• Consistent track record of influencing stakeholders across various departments, fostering collaboration, and gaining support for digital marketing initiatives.

#LI-HYBRID

#LI-HS1

Desirable skills

• Experience working in Financial Services is advantageous, even better in the Pet environment

About The Partnership

We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.  

We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.   

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect. 

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective. 

As Partners, we make all the difference. And, we all own it.  

Important points to note:  

It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.  

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.  

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.