Marketing Manager

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Job Description

W Edinburgh is hiring a Marketing Manager to join the team!

Explore an exciting new career path at W Hotels where your natural talent is celebrated. W Hotel's work culture is uniquely designed to spark your imagination and curiosity while bringing the W experience to life for guests.

ABOUT W HOTELS

Ignite Curiosity, Expand Worlds. W Hotels are a place to experience life. We're here to open doors and open minds. With us, there's always more. We dare to deliver a different kind of luxury. One that revels in bold ideas and indulges in the unexpected. We believe luxury is the freedom to be yourself and explore desires: whatever, whenever.

ABOUT THE ROLE

Reporting to the Director of Marketing, the Marketing Manager at W Edinburgh will work in close collaboration with senior leaders throughout the property to deliver our marketing strategy.

As Marketing Manager, key aspects of your role will include:

• Execute the annual marketing plan to budget, in consultation with the General Manager, Director of Operations, Director of Rooms, Operations leaders, Director of Marketing, and cluster marketing and ecommerce teams.
• Partner with Operations, Beverage & Food and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Manage Beverage & Food media schedules and verify the prompt settlement of accounts.
• Execute email marketing and display advertising.
• Maintain frequent, active engagement with Cluster eCommerce Manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
• Verify all advertising for the hotel in digital channels is in alignment with brand voice.
• Facilitate social media engagement and update content in local digital channels (e.g., hotel website, travel sites).
• Develop and execute promotions campaigns in Beverage & Food, Spa, Rooms and Meetings & Events through relevant digital and social media channels.
• Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and respond accordingly.

Our ideal Marketing Manager is someone who has:

• Lots of creativity
• A keen eye for detail
• A strong understanding of current marketing trends within the lifestyle/luxury sector
• Sophisticated communication skills
• Strong organization and multi-tasking skills
• Digital marketing experience
• Previous experience working in five star, luxury hotels is an advantage
• A positive mindset
• A genuine passion for working in hospitality

In return for your hard work, we give you:

• World class training and development, including leadership development
• Unlimited career opportunities (internationally and locally)
• Bonus plan
• Enhanced holiday entitlement - starting at 31 days (including bank holidays) and increasing with length of service
• Company pension scheme
• Private medical insurance
• Wellness and mental health programmes
• Discounted accommodation, food and beverage in over 9,000 hotels all over the world!
• Discounts for your friends and family

ABOUT THE PROPERTY

W Edinburgh brings bold architecture and a vibrant lifestyle offering to the Scottish capital. Behind a façade featuring a winding steel ribbon - reflecting the city's festival spirit - this 12-storey structure is the centerpiece of Nuveen Real Estate's Edinburgh St James Quarter, incorporating retail, leisure and entertainment facilities along with residential apartments.

This W hotel aims to help redefine the city's hospitality landscape. Accordingly, it fuses the brand's signature amenities with modern design and W Happenings, highlighting what's new in design, fashion, music and culture.

The new W hotel accommodates guests across 244 stylish guestrooms, including 45 suites. While staying here, guests benefit from the brand's signature Whatever / Whenever service philosophy.

A real highlight of this property is its rooftop bar and outdoor terrace, pairing exciting cocktails and cuisine with 360-degree views over the historic city. Among the other noteworthy amenities are the W Lounge, a restaurant collaboration with SUSHISAMBA, a FIT workout facility and an AWAY spa, with special functions hosted in 2,450 sq ft of modern event space.

If this sounds like the perfect role for you, then apply to be our Marketing Manager today!

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

About the Team

W Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.