Marketing Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Company Description

About Furbnow

Furbnow is a retrofit service for homeowners looking to start their journey to reducing their energy bills and carbon emissions, and having a warmer home. Customers want impartial advice and clear information on what will work for their home and lifestyle, how they can stage the work to fit their budget and minimise disruption. They want help finding installers and support if something goes wrong.

More detail on Furbnow can be found on our website.

Furbnow helps homeowners with a service that:

provides a whole home retrofit plan to achieve your goals for your home

gets them underway with their project: connects homeowners with trustworthy installers, provides a contract, a warranty for the work and a Retrofit Coordinator to oversee the project

monitors energy performance to see how the project has affected your energy and provides annual inspection of any work completed

Mission + Vision

We believe that Furbnow can transform the retrofit and energy efficiency industry and improve the homes of millions in the UK. Our mission is to make every home warm, affordable to run and ready for a heat pump in the future. There is no competitor taking our approach and our vision is to be the go-to place for homeowners to start their journey to low carbon heating.

Job Description

As our Marketing Manager, you'll work directly with Becky, our Co-Founder and CEO, to drive Furbnow's growth by:

• Creating compelling content that helps homeowners understand their retrofit journey
• Building our marketing foundation through effective website, email, and social channels
• Managing our digital campaigns to reach and engage the right audience
• Ensuring consistent, high-quality communication across all touchpoints
• Measuring and improving our marketing performance

• What your new job will be:

Content Strategy and Execution

• Create compelling website copy that tells engages, builds trust and converts
• Develop blog content that educates and engages our audience
• Manage social media presence with consistent, valuable content
• Create ad copy and marketing assets that drive engagement
• Produce case studies that showcase customer success stories
• Work closely with our designer to deliver high-quality visual content

CRM & Email Marketing

• Build and improve Hubspot automation workflows
• Write effective email campaigns that nurture our marketing list and turns subscribers into customers
• Ensure all communications maintain our brand voice and messaging
• Track and optimise email performance

Digital Marketing

• Coordinate paid advertising campaigns with our agency
• Monitor performance across channels and optimise spend
• Own analytics and reporting on marketing activities
• Manage and allocate marketing budget effectively

Further Areas of Involvement

• Support our events program, including webinars and partner events
• Work with the CEO on B2B2C partnership initiatives
• Collaborate with our PR partner
• Help build our customer understanding via research alongside the Product Manager

We're looking for someone who:

• Writes clear, compelling copy that resonates with homeowners
• Is comfortable with data and making decisions based on performance
• Can manage multiple projects and prioritise while maintaining high quality
• Enjoys working in a fast-paced startup environment
• Looks to utilise AI to increase their impact
• Is comfortable making, owning and learning from mistakes
• Has a genuine passion for sustainability and helping homeowners decarbonise their homes

Qualifications

We are looking for a smart, ambitious and entrepreneurial hustler based in London, Birmingham or remotely.

• Excellent communicator. Need I say more?
• Ability to work across different verticals (a typical day may start with meetings with a large corporate to explore a B2B2C partnership and finish with a phone call to an insulation installer).
• Organisation is paramount
• ...and so are your prioritisation skills
• Passion! Our goal is nothing less than to transform people's homes and accelerate home decarbonisation. Passion for moving beyond intention and climate goals into real action is a must!
• Light-speed learner. Everyday the company is growing and evolving, and so will your role over time.
• Be okay with making mistakes. We are all learning and mistakes are the byproduct of doing something new. Making them is part of the journey, but dwelling on them is not
• Creative pragmatism. Ideas are great, but only if they can be executed

This is a rare opportunity to join an exciting new venture in a booming field with the potential for a significant impact on the UK's climate targets.

Additional Information

What's in it for you

• Work at the leading edge for delivering on our carbon targets in the UK by helping homeowners start their decarbonisation journey
• You are helping bring a high-growth startup to life and execute our ambitions to help every homeowner have a quality low carbon home
• A culture of self-development, continuous growth and radical candour
• Opportunity to develop your career in the operations team with exposure to other areas of the business

Benefits

• Base salary (£45-65k)
• Flexible working hours
• Flexible working location if desired - Central London or Birmingham
• High spec laptop
• £500 personal development budget
• FSB Healthcare (including 24/7 private GP access, 3 free physio appointments, discounted gym membership,
• Cycle-to-work scheme
• Pre-tax charitable giving

Interview process

• Apply with your CV and completed screening questions
• Initial screening call (30 mins)
• Competency-based interview + collaborative task (1 hour)

If you are as passionate as us about decarbonising people's homes and personal development and are not scared of joining us in the deep end for challenging but meaningful work - then this may just be the role for you!