Marketing Manager

Strategic Planning and Execution

• Contribute to marketing strategies through effective communication with your team and line manager
• Implement comprehensive plans for each event, including timeframes, resource allocation, and campaign delivery
• Create long-lasting multi-show partnerships through targeted research and industry knowledge

Audience Targeting and Data Management

• Work closely with the data team on audience analysis, gap identification, and targeted delivery
• Ensure the right data audience is targeted for each event, maximizing attendance and engagement
• Oversee event registration processes, from setup and testing to reporting and continuous improvement

Marketing Excellence

• Champion and train others in best practices for all event marketing tools and software
• Ensure all collateral and design work adheres to brand guidelines and meets deadlines
• Manage event websites, keeping content up-to-date, reflecting changes, and highlighting success stories

Cross-Team Collaboration

• Work closely with the Commercial team on lead tracking and distribution
• Coordinate with Operations for seamless event execution
• Conduct effective internal kick-off and project closure meetings for every event

Content and Asset Management

• Create comprehensive photography and videography briefs for each event
• Manage the upload of all marketing assets to file-hosting platforms
• Ensure websites reflect accurate agendas and post-event updates

Commercial Acumen

• Identify barriers to profitability and deliver timely, collaborative solutions
• Use available tools and insights to accurately cost and price event marketing
• Meet and exceed marketing goals, objectives, and KPIs
• Drive sponsorship revenue and delegate numbers through smart lead generation activities

Why Join Us?

• Opportunity to shape marketing strategies for high-profile events
• Collaborative team environment that values your ideas
• Chance to work with cutting-edge marketing technologies
• Potential for future line management responsibilities
• Be part of a company that champions specialist knowledge and connects people

Qualifications

• Strong experience in event marketing and management, especially in the conference sector
• Proven track record in driving large ticket revenue
• Deep understanding of the events industry and our clients' challenges
• Excellent communication and leadership skills
• Analytical mindset with a focus on KPIs and profitability
• Ability to adapt quickly in a fast-paced environment
• High-level knowledge of event profitability, conversion rates, and email marketing success

]]>