Marketing Manager

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Marketing Manager

Department: Business Operations

Employment Type: Full Time

Location: London

Reporting To: Debbie Ryan

Description

Why LBR?

An amazing market position, enviable growth, collaboration and wonderful people are just some of the reasons to further your career with Law Business Research. Our culture is shaped by our core values that promote equality, agility, and respect in everything we do.

Law Business Research has been selected as a winner for the 2024 Inspiring Workplaces Awards. We're proud of our inclusive and inspiring culture here at LBR and we remain committed to creating a positive workplace for all our employees

We are happy to share that we have partnered with Business Disability Forum to help us on our journey to becoming a more inclusive employer and achieving Level 2 Disability Confident Accreditation.

We also take our place in this world of ours very seriously and engage in a wide variety of charitable and community based initiatives. We work extensively with Swawou School in Sierra Leone, which we established to provide education for 120 girls, and on an ongoing basis we underwrite the school's costs.

'We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.'

Role Purpose
As a marketing manager, you are responsible for working with business leaders and product specialists to develop, deliver and communicate product and brand propositions both internally and externally.

You will need to deploy a range of creative solutions to achieve this, including but not limited to, events, social media, digital marketing, content, brand materials and sales enablement collateral.

Key Responsibilities

• Develop brand and product propositions - considering messaging, materials, internal and external communication, compliance, channels, etc.
• Support on product launches and rebrand activity - accountable for launch plans, execution and internal/external communications (and training where applicable).
• Ensure that internal teams (Product & Tech, Sales, Customer Success, Events, P&T) have the relevant materials to deliver on-brand messaging and communications.
• Manage production and ongoing updates for content to be utilised across the organisation.
• Co-ordinate brand presence at internal and external events from conception through to completion.
• Measure the results of campaigns in line with KPIs and OKRs to drive continuous improvement.
• Work with senior leadership team to develop and communicate the LBR brand.

Skills Knowledge and Expertise

• Brand guardian.
• A skilled digital and content marketer.
• Excellent communication skills.
• Experience across strategy and implementation of marketing activity across social media, SEO, email automation, events, content creation and data management.
• Understanding of audience personas.
• Creative mindset - recognise client needs, product features and interpret data to create compelling narratives that engage audiences, communicate and enhance the BR brand proposition.
• Data-driven - ability to source and understand data from varying sources to drive decision making and reporting capabilities.
• Growth team mentality - OKR/target-driven with desire to work collaboratively to achieve business goals.

Benefits

Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:

Start of employment:

• Eye care
• Employee Assistance Programme
• A day off for your birthday

After 3 months employment:

• Pension (4% employer contribution and 4% employee contribution)

After 4 months employment:

• Life assurance

After probation:

• Cycle to work scheme
• Season ticket loan
• GBP 350 annual wellbeing allowance to contribute to gym memberships or fitness classes
• Puregym access
• Perks at work platform access

After 1 year service:

• Private healthcare

Additional Perks:

• Company socials
• Access to Employee Affinity Networks
• Mentoring scheme
• Volunteering Day
• Mortgage Advice
• Work from anywhere (2 weeks)
• Generous parental leave

We are committed to making our organisation an inclusive, respectful & engaging place to work with a culture shaped by our core values that promote equality, collaboration & respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you do require any reasonable adjustments to be made, please let us know as part of our application page.