Marketing Manager

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Job Description

Marie Curie is the UK's leading end-of-life charity. We are the largest non-NHS provider of end-of-life care in the UK, the only provider across all 4 nations, delivering community nursing and hospice care across the country, while providing information and support on all aspects of dying, death, and bereavement. Our leading research pushes the boundaries of what we know about good end-of-life, and our campaigns fight for a world where everyone gets to have the best possible quality of life while living with an illness, they're likely to die from.

The Marketing Manager role leads on the planning, delivery, optimisation and reporting for key marketing and communications campaigns, projects and year-round cross-channel brand activity, which aim to make Marie Curie relevant to new audiences. You will also partner closely with key stakeholders across Caring Services, Policy & Research and Fundraising to ensure campaigns, activities and messaging align with the brand.

You will be responsible for:

• Leading the development and implementation of communication and marketing strategies, campaigns, projects and initiatives to increase the relevance of Marie Curie and the importance of a better end of life for all.
• Ensure audience insights and research are at the heart of all campaign strategy and planning, working towards a person-centric vision and better segmented approach to marketing activities.
• Closely monitoring results across all campaigns to ensure that KPIs are on track and adjust plans as appropriate
• Managing external agencies, suppliers and freelancers as required for the development and implementation of all plans.
• Developing and overseeing marketing budget ensuring that campaigns and projects are completed within agreed budgets.

Key Criteria:

• Experience in a strategic marketing role in a B2C environment with a proven track record of delivering results.
• Experienced in developing and delivering multi-channel digital and offline campaigns that meet agreed targets and outcomes.
• Strong expertise in reporting on metrics, insights and adapting plans in uncertain market conditions.
• Experience of briefing in and managing projects across internal departments and external agencies including marketing agencies, media owners and suppliers.
• Proven ability to work and communicate with a wide range of people at all levels in a diplomatic and tactful manner.
• Highly organised with the ability to prioritise and manage competing demands and pressures.

Please see the full job description here.

Application & Interview Process

• As part of your online application, you will be asked for a CV and covering letter. Please review both the advert and job description and outline your most relevant skills, experience and knowledge for the role.
• Close date for applications: Friday 15 November.

Salary: £35,530 - 39,474 depending on experience

Contract: Permanent

Based: This is a hybrid role and can be based anywhere within the UK. You will be expected to travel to our Embassy Gardens offices occasionally. For those within commutable distance to London, you will have the option of working flexibly between home and in our modern open plan offices in Embassy Gardens (1 -2 days per week in office).

Benefits you'll LOVE:

• Flexible working. We're happy to discuss flexible working at the interview stage.
• 25 days annual leave (exclusive of Bank Holidays)
• Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
• Loan schemes for bikes; computers and season tickets
• Continuous professional development opportunities.
• Industry-leading training programmes
• Wellbeing and Employee Assistance Programmes
• Enhanced bereavement, family friendly and sickness benefits
• Access to Blue Light Card membership
• Subsidised Eye Care

Marie Curie is committed to its values, which underpin our work. We take stringent steps to ensure that the people who join our organisation through employment or volunteering, are suitable for their roles and are committed to safeguarding all our people from harm. This includes our staff, volunteers and all those who use or come into contact with our services. We are dedicated to creating not just a safe place to work but also a supportive and rewarding one.

We are committed to a world where everyone can thrive and fulfil their potential. We are devoted to the social justice imperatives and organisational benefits of full diversity, inclusion and equity in the workplace, and are a Stonewall champion. We actively encourage and welcome applications from candidates of diverse cultures, perspectives and lived experiences.

We're happy to accommodate any requests for reasonable adjustments. Please email any requests to recruitment@mariecurie.org.uk

About Us

Every day of your life matters - from the first to the last. When you work for Marie Curie, you understand that better than ever. We're a passionate, committed and diverse team of more than 4,400 staff and 12,000 volunteers, here for people living with any terminal illness, and their families. We offer expert care, guidance and support, to help them get the most from the time they have left.

Everyone knows our daffodil, but it's our warmth, creativity and care that touch lives. Here, we take the time to really get to know the people we care for and those who love them. And we do whatever it takes to give them the final days and hours they deserve.