Marketing Manager

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Overview

Grade: 3
Reporting to: Head of IQUW and ERS Marketing
Location: London / Hybrid

About us

IQUW is a speciality (re)insurer at Lloyd's (Syndicate 1856) underwriting a diverse range of Property, Commercial and Speciality (re)insurance products from Cargo and Marine to Political Violence, Terror and War. We combine data, intelligent automation and human expertise to make smart decisions, fast.

ERS is the UK's largest specialist motor insurer with an A+ rating. We recognise that for some, motor insurance is more than just a must-have; it's a way of taking care of what stands at the heart of their passion or livelihood. For those people, standard insurance isn't enough. That's why we work exclusively with motor insurance brokers to help get under the skin of the most difficult insurance risks, helping build products to meet their customer's needs.

The role

Having launched IQUW three years ago, we are building out our marketing team to drive greater growth in our specialist business areas. The Marketing Manager will help build the IQUW brand, working with the business and use the full marketing mix to cost-effectively develop awareness and affinity for IQUW, whilst creating demand for IQUW products amongst the target audience.

Key responsibilities

• Raise awareness of the IQUW brand in the marketplace
• Drive the reputation of and consideration for key products amongst the target audience
• Understand our brokers and customers pain points and needs
• Own the IQUW brand proposition and oversee the implementation of the value proposition, positioning and messaging for IQUW's products - be the single voice of truth for communications and messaging
• Develop IQUW's marketing strategy
• Build, develop and manage the lifecycle of the external marketing plan and communication schedule
• Use the full marketing mix to create stand-out, engaging content through email, events, partner marketing, influencer marketing, organic and paid digital advertising, lead-gen campaigns, social media, website content, PR and blogs
• Run digitally led, integrated marketing campaigns end-to-end, including content development
• Support underwriter and claims teams in the development of assets
• Lead and develop existing partnerships

The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.

Qualifications, skills and experience

• Experience in business-to-business marketing communications, go-to-market campaigns or an acquisition role
• Strong digital marketing experience and knowledge of trends and best practice
• Meticulous organisational and planning skills
• Entrepreneurial attitude, self-motivated, proactive and a can-do attitude
• Ability to move fast and react to the business' needs
• Clear understanding of how to develop differentiated value propositions, positioning and messaging in a crowded market
• Demonstrable experience of delivering stand-out integrated, multi-channel marketing campaigns
• Demonstrable strategic ability and commercial thinking
• Excellent written, oral and presentation skills
• Ability to create, manage and deliver compelling content

Benefits

• Competitive Benchmarked Salary
• 25 days holiday
• Discretionary bonus scheme
• Employee assistance programme
• Annual holiday buy (up to 3 extra days)
• Salary sacrifice benefits
• Annual benefits reviews
• The option for professional qualifications and study support

Additional Information

• A full job description can be seen here.