Marketing Manager

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Contract Length: Initial 9-month period with possibility to extend

Hours: 35 Per Week

Responsible to: Development Director

General:

Mary Hare educates 200 profoundly deaf children at its residential school in Berkshire and we pride ourselves on our pupils' achievements at GCSE, A Level as well as B Tech and Vocational Courses. We offer the opportunity to teach highly motivated children, in small classes, where you can make a real difference at this national centre of excellence for deaf education. No knowledge of sign language is required, as we follow an auditory/oral philosophy.

The Role:

The principal activity is to promote Mary Hare School to families of deaf children and young deaf people. The marketing Manager is responsible for generating enquiries and visits by families to both Mary Hare Primary School and Mary Hare Secondary School. In addition the role must work with other areas of Mary Hare to promote them to their target audiences, including Courses, Burwood, the Mary Hare Foundation, Music Therapy, Private Speech Therapy and any other activities developed by the School.

The postholder is responsible for the Mary Hare brand and the communications strategy for all external audiences. The role also encompasses responsibility for social media, the website, and other digital media.

Main Duties and Responsibilities:

• Work closely with the Development Director, to maintain the brand values and reputation of Mary Hare in all activities.
  Mary Hare School:

• Create and drive the strategy for reaching as many families of deaf children as possible to inform them of the opportunities for their child at Mary Hare School.
• Work closely with the Admissions Manager on marketing campaigns

• Create advertising campaigns (digital and print)
• Maintain relationships with other organisations working with families of deaf children
• Organise attendance at Open Days to promote the school, including logging attendees on RS Admissions and sending information about the event to families
• Organise other internal events online and on site to promote the school to families of deaf children
• Produce materials for exhibitions and events
• Create email campaigns
• Manage the school website
• Manage social media
• Produce Soundwave and Haremail
• Produce a prospectus and other marketing materials for prospective and current families
• Manage press and media relations for all events, visitors to the school and to maximise PR opportunities wherever possible
• Maintain relationships with alumni to help promote the school
  Courses & Professionals:

• Create and manage events aimed at professionals working in deaf education (with the primary aim of promoting the school)
• Working closely with the Head of the Courses Division, devise a strategy for promoting the courses offered by Mary Hare to professionals in the UK and overseas.
• Working with colleagues in the courses division and other businesses to maximise PR opportunities to promote the school

  Mary Hare Foundation:

• Support the fundraising events of the Mary Hare Foundation where there is a PR aspect for the school (eg Charity Week)
• Support the work of the Mary Hare Foundation through press, media, and the website

  Burwood Centre, Music Therapy & other activities

• Manage and develop the materials used to promote the services of the Burwood Centre across the UK and maintain the independence of the Burwood Centre marketing from Mary Hare School.
• Promote the services offered in music therapy to (predominantly) people in the South East.

There may be additional duties that arise with the development of activities and projects.

Person Specification

Education Attainment

• General Secondary Education or equivalent (English and Maths essential)

Knowledge and Experience

Essential

Desirable

• Experience of working in marketing
• Evidence and examples of campaigns, materials produced and results

• Awareness of Safeguarding requirements and good practice within an education setting
• Knowledge of marketing databases

Skills and Personal Qualities

• Ability to generate ideas for campaigns
• An eye for detail and ability to oversee production of printed & digital materials
• Excellent communication skills
• Organised and self-motivated, with a proven record for meeting targets and deadlines
• Able to perform well and remain professional whilst under pressure
• Dedicated team-player, who strives for excellence and leads by example
• Tactful and discreet, whilst mindful of observing Safeguarding and professional standards
• Displays a smart and professional appearance, representing the School in a positive manner
• Reliable and stable
• Well-developed problem-solving skills
• Enthusiastic, with an eagerness to learn new skills and a commitment to personal continuous development
• High level of accuracy and attention to detail
• Self-motivated and able to work alone without direction
• Adaptable and flexible with working patterns when required
• Committed to contributing toward the School community
• Good numeric and computer skills (Microsoft Outlook essential)
• Practical and constructional

Essential Values, Behaviours and Attitudes

All employees are expected to actively promote and demonstrate the six core values of the School:

• Learners First
• Community is Key
• Integrity & Respect
• Empower & Energise Others
• Being Accountable
• Excellence

Benefits:
As well as an inclusive and supportive work environment, and a stunning location benefits also include:
School holidays / term time only working, a generous pension scheme, heavily subsidised canteen, free on-site parking, and a 24/7 Employee Assistance Program.

How to Apply!:

To apply, please click the 'Apply for this Job' box at the top of the page

Closing Date for applications: 25th November 2024

For more information, please download the Job Description and Application Form blow.

To download the Job Description click HERE

To download the Application Form click HERE

Please note that Mary Hare adheres to Safer Recruitment Standards and as such all applications must be made via the Mary Hare website and using the Mary Hare Application Form. Applications will only be considered via a completed Application Form; CV's cannot be accepted.

Mary Hare | Arlington Manor | Snelsmore Common | Newbury | Berkshire | RG14 3BQ

This School is committed to safeguarding children and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. We will ensure that all our recruitment and selection practices reflect this commitment. All shortlisted candidates will be asked to complete a criminal records self-disclosure form and successful candidates will be subject to Disclosure and Barring Service (DBS) checks along with other relevant employment checks. We are committed to securing genuine equality of opportunity in all aspects of our activities as an employer and education provider. The role you are applying for is 'exempt' from the Rehabilitation of Offenders Act 1974