Marketing Manager

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Job Purpose

The core purpose of the Marketing Manager role is to drive measurable growth and retention, through targeted, strategic, and integrated marketing activities.

Key Responsibilities

• To own and implement a strategic, multi-channel communications plan focussed on growth of new and existing customers
• Ensuring alignment of all marketing activity with the go-to-market strategy
• Balancing consistent and differentiating brand marketing with lead generation
• Devising and implementing targeted and multi-channel campaigns
• Optimising and amplifying PR to engage audiences with authentic content
• Be responsible for event planning and execution
• Lead on CRM, optimising targeting, messaging, reporting and insight capture
• Analyse market trends and competitor activity to inform future planning
• As a senior team member, support in the development of the wider team
• Line management responsibilities
• Agency management
• Collaborating with the Design Team to ensure excellence across all deliverables
• Budgetary responsibilities, campaign analysis and demonstratable ROI.

Qualifications/Experience:
• Minimum 5 years of marketing experience for a leading purpose led organisation
• Experienced and technically skilled in PR, CRM, social media and digital
• Specialist and passionate around events marketing
• Excellent communication and interpersonal skills
• Proven track record of delivering successful marketing campaigns.
• Collaborative, proactive and passionate about building brands
• Creative and analytical mind, interpreting strategic plans into creative briefs.
• Ability to critically appraise visuals and messaging
• Media planning