Marketing Manager

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Founded in 1971 in Somerset, England, today Mulberry is a truly global fashion company and the largest manufacturer of luxury leather goods in the United Kingdom. Across all locations, we are united by our employee values: Be Bold, Be Open, Be Responsible, Be Imaginative.

If these are values you share, we would love you to join our team.

The Role:

As the Marketing Manager you will represent and champion central strategy (brand, customer, product) and work with local teams globally to devise localised plans that support key regional business and brand objectives.

Duties and responsibilities:

- Work closely with regional market offices plus UK retail and franchise teams to develop and execute focused multi-channel strategies that support both local and global objectives to ensure Mulberry's prominence in these markets.

- Project manage and deliver centrally initiated special projects, developing brand activity that drives revenue whilst elevating the brand with engaging and impactful marketing.

- Day to day support of and alignment with regional offices acting as their key point of contact and with regular sharing calls are held to ensure transparency.

- Act as the internal champion for your regions working closely with the Comms, Digital, Digital Marketing, Image, Retail and VM teams to further develop the strategy within your markets.

- Communicate these marketing initiatives and seasonal plans to all relevant internal stakeholders.

- Line manage the Marketing Executive ensuring regular performance reviews and development plans are in place; coach them to ensure their development and progression within the business.

- Develop relationships with third party external partners to explore joint marketing initiatives.

- Track spend and oversee the marketing budget per region or project.

- Measure and evaluate the efficacies of marketing within a report at the end of each project through agreed KPIs such as ROI, sales and retail traffic.

- Keep up to date with latest market and cultural news to ensure you are championing creativity and innovation for the brand.

Team:

- Ability to work well as part of a team and positively contribute.

- Ability to quickly adapt to change and support your team navigating an agile work environment.

- Ability to successfully collaborate with different areas of the business.

- Excellent inter-personal skills with the ability to influence, and even direct, both peers and senior managers where required.

- Lead by example and inspire your team to excel at what they do, coaching and supporting them and enabling them to fully embrace our company values.

Brand:

- Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible.

- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.

- Act as an ambassador for Mulberry and communicate positively about the brand.

Made to Last:

- Wherever possible, incorporate environmentally responsible practices into your work. Contribute to decreasing Mulberry's carbon footprint, helping to mitigate climate change and promoting a greener, more sustainable future.

- Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.

Skills and Knowledge:

- Creative and dynamic with an interest in culture

- Strong project management and planning skills

- Currently working in an equivalent level role

- Experience within luxury or premium fashion

- Demonstrates an understanding of the priority international markets

- Passion for Mulberry and our products

- Experience in working in creative environments

- Willingness to travel

What we can do for you:

- Product allowance

- Additional Day Off for your Birthday!

- An enviable staff discount and exclusive access to staff sales

- Pension Contributions & Life Assurance

- Training and development opportunities - including full access to LinkedIn Learning!

- x2 Community Days per year

- Onsite gym

- Fresh fruit everyday

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at talent@mulberry.com.