Marketing Manager

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Chorley

Marketing Manager

About Ipsum

The UK's Utility sector is ever evolving and expanding to meet increasing customer requirements. At Ipsum it's our vision to be the leading customer service focused provider of specialist utility and infrastructure solutions, operating on both public and private networks.

To support our continued growth we are looking for a Marketing Manager to join our team. We are looking for someone who is passionate, not just about the industry, but also about supporting our teams to in delivering essential services 24/7/365 that really make a difference to local people and communities.

What we offer

We are committed to supporting and developing our people to achieve their full potential. As a fast-growing ambitious business, we can offer our people opportunities to acquire a wide range of skills and gain broad and varied experience to enable them to progress in their career. Investing in our people and enhancing our expertise and flexibility enables us to deliver the highest standard of service to our customers.

Our benefits

We really value our people and so we like to look after them. If you work for us, you'll enjoy a great range of employee benefits:

• Career development including professional qualifications and accreditation
• Health & Wellbeing Benefits:
  • Employee Assistance Programme including mental health support and access to counselling
  • Access to 24/7 virtual GP
  • Occupational Health support
• Tax efficient benefits via salary exchange (salary sacrifice):
  • Cycle to Work
  • Group Personal Pension Scheme
• Employee Discount Scheme - discounts on hundreds of retailers including supermarkets, mobile phone/broadband providers, gym memberships and more!
• Established local social committees with calendar of regular social events
• Life assurance cover
• Flexible working
• Long service awards
• Opportunities to volunteer and make a difference via local community projects and initiatives

Your new role

You will be responsible for managing the day-to-day and long-term marketing activities and strategy for the Group. Responsibilities will include -

Marketing:

• Managing all marketing for the company and activities within the marketing department.
• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company's marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Managing and improving lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity.
• Preparing online and print marketing campaigns.
• Monitoring and reporting on effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new initiative launches.
• Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Production of the Ipsummary, our internal company newsletter.
• Preparing, executing and ensuring compliance with brand guidelines across all company
  documentation.
• Analysing potential strategic partner relationships for company marketing.
• Developing and growing the Ipsum website content and messaging, bringing flair and
  creativity into marketing the Ipsum brand.
• Managing all aspects of the Ipsum LinkedIn page, through campaigns, news, features and
  people. Growing our connections and relationships whilst growing the Ipsum brand.

Social Media:

• Overseeing the social media strategy for the company, ensuring it aligns with the company's brand.
• Engaging with customers through the use of social media.
• Keeping up to date with advances in social media technology and the latest social media
  platforms.
• Maximising followers on social media platforms such as Twitter and Google.
• Ensuring approaches to social media are relevant and appropriate for each medium.
• Monitoring social media for customer comments, both positive and negative.
• Building reporting frameworks to evaluate return on investment on the various platforms.
• Engaging with customers to resolve customer service issues and/ or create positive PR opportunities.
• Continuous research into relevant social media channels and their impact on the Ipsum
  brand.
• Working with the work winning and sales teams to look at ways social media can work
  within wider campaigns.
• Analysing social media insights to guide future social media campaigns.
• Developing a content calendar across all platforms ensuring a constant supply of relevant content.
• Holding workshops for the wider business including the work winning & operational
  teams to explain the importance of social media and how it can positively impact their
  campaigns.
• Reporting on social media mentions of the brand internally providing useful feedback to
  product and marketing teams.
• Searching social media for off-diary stories and content.
• Planning and delivery of community management strategies through social media.

About You

Qualifications/ skills/ experience:

• Bachelor's or Master's degree or equivalent in Marketing & Social Media.
• Qualified chartered marketer (CIM membership).
• Demonstrable experience of operating at a strategic level within marketing, communications and social media.
• Proven track record of developing and delivering engaging marketing campaigns.
• Experience of evolving and building a company brand and corporate identity.
• A breadth of knowledge in relation to social media and content strategy.
• Experience of effectively harnessing social media to drive business growth.
• Expert knowledge of creating engaging content for social media channels.
• Experience within a fast-growing company would be advantageous.
• Strong analytical and project management skills.
• Excellent communication skills (both written and verbal).
• Strong relationship-building skills.
• Proactive, with a strong desire to "get things done".
• Ability to adapt writing style/tone to suit different audiences.
• Strong creative outlook, with the ability to implement fresh ideas in line with our company culture.
• Ability to adapt quickly to new challenges.
• Good organisation and planning skills.
• Thrives in fast-paced environments.
• Passionate to work in a customer-focused environment.

Ipsum is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.