Marketing Manager

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About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Overview
With our expansion in the UK, we're looking for a star player to join our team as a Marketing Manager Your job will be to develop, execute, and oversee marketing and growth strategies tailored to the UK, helping us stay fresh and competitive.

Main Responsibilities

• Build quarterly and monthly local marketing strategies derived from the company's goals
• Own marketing KPIs tracking and achievement such as: achieving growth and delivery targets
• Lead and grow a team of marketing specialists
• Manage marketing budgets and spend on a monthly and quarterly basis ensuring optimal resource allocation
• Oversee customer communication plans & CRM process
• Own the development of engaging localized marketing calendar
• Launch marketing campaigns end-to-end, to acquire customers across various channels
• Identify key customer segments to tailor marketing messages
• Work cross functionally with customer experience, product, growth, design, local teams, food team, etc to align on new launches, targets, campaign development, etc ...
• Identify new customer acquisition opportunities and test innovative strategies for effectiveness
• Ensure all customer acquisition activities comply with local regulations and ethical standards
• Ensure excellent customer experience and journey
• Build strategic relationships and partner with key industry players
• Continuously monitor, analyze, and report on campaign performance data to optimize ROI and adjust strategies accordingly
• Conduct thorough market research to understand customer behavior, preferences, trends, and competitors' activities
• Liaise with social media influencers to execute promotional campaigns

Ideal Candidate

Qualifications

• Bachelor's degree in Marketing or a related field
• 3+ years of marketing experience, with at least 1 year in a managerial role
• Exceptional communication and writing skills in English

Knowledge & Competency

• Proven experience in planning and executing successful customer acquisition campaigns
• Data-driven growth mindset with the ability to analyze and interpret performance metrics
• Proficiency in digital marketing tools, social media platforms, and market research techniques
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Collaborative attitude and ability to work effectively with cross-functional teams

Personality

• Strong communicator
• Ability to work both independently and in a team
• Eager to learn
• Friendly and pleasant personality that is able to lead with empathy and patience

Perks that come with this role:

• The chance to build something extraordinary from the ground up
• Access to our mouthwatering meal subscriptions
• Competitive benefits and stock options
• Working with driven and extremely passionate colleagues in a growth-oriented culture