Marketing Manager

• Come up with top of funnel tactics and content ideas to attract new audience prospects to engage with our brands.
• Develop, in consultation with stakeholders, integrated audience marketing campaign strategies and activity plans that use channels effectively for different personas, and that will achieve commercial objectives.
• Drive prospects to our event websites and through the buying cycle from awareness to ticket purchase as well as free visitor sign ups.
• Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes.
• Work as part of a cross-functional team to deliver successful in-person and virtual events
• Foster a test-and-learn mindset, constantly analysing and optimising campaigns.

Qualifications

What you'll need...

• A self-starter mindset with the confidence to take the initiative
• Strong collaboration and communication skills
• Creative flair to produce campaigns which go beyond the ordinary
• An eye for detail
• Marketing experience across search, display, social and email channels
• Excellent campaign management experience
• Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
• A customer-first mindset - and an interest in the tech sector!

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